Tag Archives: charity

Media industry cycle from London to Brighton confirmed for 2020

Places are now available for Sea Change 2020, the UK advertising and media industry’s charity cycle from London to Brighton in aid of NABS.

Building on the huge success of the first event earlier this year, which raised more than £25,000 for the charity, we can confirm that the second ride will take place on 12 June 2020.

The event, which is open to teams and individuals working in the media, ad and tech industries, is funded entirely by TLA and event sponsors. As a result, 100% of entry fees and donations raised from participant will go directly to NABS.

Having welcomed more than 100 riders in June, representing the likes of Accenture, Mail Metro Media, PHD and Mediacom, we are anticipating an even bigger response for 2020 and have set an ambitious fundraising target of £30,000. For any company or individual that signs up before the end of November, an ‘early bird’ discount will be applied to their entry fee.

‘Bigger and better’

TLA CEO Anton Hanley said: “This year’s Sea Change for Mental Health brought together the biggest and brightest companies from the media, advertising and tech industries to raise a fantastic amount of money for NABS and helped the charity to continue supporting people dealing with issues relating to mental health and wellbeing. The people who took part loved the experience of riding alongside their colleagues from the same industry along one of the UK’s best cycling routes.

“We’re committed to making Sea Change 2020 even bigger and better than this year, bringing more of the industry together and setting a fundraising target that will make a huge difference for the charity and those it supports,” he added.

Charlie Parkin, fundraising director at NABS, commented on the announcement: “We are delighted that Sea Change 2020 has been announced. The Lead Agency did a brilliant job of uniting the UK media industry behind the important cause of mental health and wellbeing, and we’re excited by their plans for next year’s ride.”

Parkin was among the riders in June. Explaining her reason for taking part, she said: “As well as raising money for our fantastic team, I wanted to challenge myself. It is easy in everyday life to slip into the routine of going to the gym to do the same workouts or road run the same distance. The Sea Change London to Brighton ride offered me a chance to train in a different way, push myself towards a new goal and achieve this with people from my own industry.”

Teams and individuals can enter Sea Change 2020 for £275 per person (or £250 per person with the early bird discount).

To confirm a booking or register interest in the event, please visit the official Sea Change microsite. 

Ironman Italy challenge up next for TLA

We’re no stranger to setting ourselves and working towards ambitious challenges. It’s part of our DNA, and this weekend is a case in point.

Five TLA teammates will be taking part in Ironman Italy on Saturday, a triathlon like no other. Anton, Tom, Neil, Abel and Joshua will take in the breathtakingly beautiful and historic scenery of Cervia, just off the Emilia-Romagna coast – one of Italy’s most famous regions for art, nature and food.

Our team have been training hard, even swimming in the Mersey as part of their training, to ensure they’re ready for what Italy’s only Ironman challenge has to offer. The challenge begins in Romagna with a 3.8km swim, before each athlete cycles 180km through the Natural Park of Salt Pens of Cervia and finally completes a marathon taking in the region’s most prominent landmarks.

The event is the latest in a series of charity events being planned as part of a commitment to raise money for mental health charity NABS.

Check out the TLA LinkedIn page on Monday to see photos of the event.

TLA back on the saddle for NABS’ Ride Adland challenge

We’ve signed up to take part in this year’s Ride Adland event, organised by the ad and media industry’s mental wellbeing charity NABS.

Taking place on Thursday 3 October 2019, this is a cycling event with a difference. Rather than riders lining up together to travel from point A to point B, stationary bikes are placed in each participating team’s offices. Up to 20 riders from each company then compete against other media and advertising teams across a virtual landscape.

There are two races for teams to compete in – a 50km Fun race that will take place on the morning of the event; and the more challenging Epic race, which is a 100km afternoon ride for more experienced riders.

Given that our team has ridden from London to Liverpool, Paris and Brighton over the last three years in aid of different charities, we felt it was only fitting that we gave ourselves the epic challenge!

NABS Jersey

Riding for TLA in the hope of landing the coveted NABS jersey will be Neil Cosgrove, Abel Paz, Joshua Duxbury, Tom White, Ed Clark and Anton Hanley.

All six were part of the Sea Change for Mental Health cycle from London to Brighton in June, which we organised with the aim of raising £25,000 for NABS in 2019. Please head here if you’d like to donate.

Ride Adland is being sponsored by Mail Metro Media and has received the backing of Google, AMV BBDO, Sky Media and Mediacom.

For more information about the event or to find out about the important work NABS does for people who work in the media and advertising sector, visit NABS.org.uk.

TLA team to take on Tough Mudder Challenge

In recent years, taking part in physical challenges in the name of a worthy cause have become a big part of our culture. We’ve had cycles from London to Liverpool, Paris and, most recently, Brighton; plus, marathons, 10k runs, Man v Lakes and more.

Next up on the list, as part of our mission to raise £25,000 for NABS, is the Tough Mudder North West 5k, which takes place at Cheshire’s Cholmondeley Castle on the Saturday 7 September.

While our charity events are always open to any member of staff, this marks the first time that an all-female team will be representing the company. Ten TLA ladies will be wading through the mud and dirt to overcoming challenging obstaclesmarketers Rachel Hellon and Amara Molloy, developer Shannon Miller, project manager Emily Abbey, financial assistant Joanna Walmsley, QC manager Laurie Bloor, senior QC exec Abigail Hanson and customer service trio Paige Cave, Carly Hepworth and Grace Fitch.

‘Strength and teamwork’

Emily, who joined TLA earlier this summer, said: “The gents of TLA have been doing an amazing job this year raising money for NABS, and this seems like a great opportunity to not only contribute to that, but to also bring the women together in a show of strength and teamwork.

“I don’t think anyone was expecting us to choose Tough Mudder as our first all-girls challenge, but given that we’re going to need to look after each other to succeed it seems very fitting with the work NABS do in the advertising and media community,” she added.

Meanwhile, Laurie said: “In the five years I’ve been with TLA, I’ve watched many teams complete bike rides, races and challenges all for amazing charities. I’m excited to finally take part and raise money for NABS. This is our first all-girls team and I’m looking forward to us working together and completing Tough Mudder.”

Over the coming weeks, we’ll bring you updates of how the team are getting on with their preparation as well as shining a light on the work they do at TLA. As a business rooted in the tech and marketing industry, we hope to provide insight and advice for other women looking to enter and/or develop their career in this field. Follow us on LinkedIn to stay informed of the latest content.

If you’d like to support the team with their challenge, please visit the JustGiving page.

Check out the official video from the London to Brighton cycle in aid of NABS

Fun. Adventure. Scenery. Camaraderie. The London to Brighton charity cycle in aid of NABS had it all – and thanks to our event partner Jungle Creations, it’s been captured for you all to enjoy and share.

The award-winning Jungle team, which were also among the cyclists, shot footage throughout the day to create a special video showcasing what the experience was all about.

We’re thrilled with the result. Watch below to see riders from Accenture, Mail Metro Media, Haymarket Media Group, IPA Group, Blue 449, PHD, MediaCom and more come together to raise valuable funds for NABS in helping people thrive.

This special event was organised by TLA as part of the Sea Change for Mental Health campaign, which aims to raise £25,000 before the end of the year. We would like to take this opportunity once again to thank everyone involved for making it a successful and rewarding experience.

If you’d like to contribute to the fundraising effort, please visit the official Just Giving page.

Captify supports London to Brighton NABS cycle as sponsor

We are pleased to reveal that Captify, the award-winning search intelligence specialist, has joined this Friday’s London to Brighton cycle in aid of NABS as one of our main sponsors.

The Sea Change for Mental Health cycle is one of a series of events being funded and organised by TLA this year with the aim of raising more than £25,000 for NABS – a charity that promotes positive wellbeing for professionals in the media and advertising industry to help them thrive.

Thanks to Captify’s commitment, every rider taking part in this inaugural event will receive a medal to mark the achievement of completing the 63-mile cycle from Marble Arch to Brighton’s Marine Parade. The medals will be presented at the after-party at the nearby Patterns bar, where everyone involved can celebrate with a free-bar, BBQ (weather permitting) and entertainment.

Thanks to its rich consumer data and technology, Captify is best known for helping brands to make informed decisions through consumer behaviour analysis, brand trends, product and market analysis. Its clients include the likes of Adidas, American Express, Apple, Disney and Microsoft.

Commenting on the support provided by Captify, TLA founder Anton Hanley said: “We’re thrilled that Captify has chosen to support the Sea Change for Mental Health cycle. It is genuinely one of the most innovative businesses operating in the tech and media industry today and a partner we are proud to be working with to make this a memorable experience for every rider.”

The event will feature riders from companies such as Mail Metro Media, Haymarket, Dennis Publishing, PHD, Mediacom and the IPA.

For more information, visit our official charity page.

Award-winning Jungle Creations confirmed as media partner for London to Brighton cycle

We are delighted to announce that the international and award-winning Jungle Creations has signed on as our media partner for this Friday’s Sea Change for Mental Health cycle from London to Brighton.

The Sea Change for Mental Health event, which is being run by The Lead Agency in aid of NABS, will feature riders from some of the UK’s biggest media agencies and owners – including Mediacom, Accenture and Haymarket. Thanks to Jungle Creations coming onboard as a key partner of the event, the key moments of the cycle will be captured by an award-winning team for all to see.

We grabbed 10 minutes with Hannah Watson, head of communications for Jungle, to find out more about the company that will be both behind the camera and on the road for this inaugural event.

Hi Hannah. It’s great to have Jungle Creations onboard as video and media partner. For those who don’t know about the company, what can you tell them?

Jungle Creations is best known for video, more specifically videos that generate millions of views. Together with our internal full-service creative agency, The Wild, we create award-winning campaigns for brands including The WWF, Hasbro and Yoti.Del

Who are your key clients?

Baileys, The National Lottery, Hasbro, among many others. We’ve worked with clients all over the world in almost every industry to help them reach our audiences.

How long has the business been around?

We were born in July 2014, so almost five years. We were set up by our Founder and CEO, Jamie Bolding, who was just 23 at the time. Today we’re 130 people strong with offices in London, New York, LA and Toronto and we have over 110 million followers across social media.

What have been your biggest achievements to date?

Generating the most Facebook video views and engagements for clients of any other UK publisher for two years running has been a really proud moment for us because we pride ourselves on creating content that works for brands and that our audience loves to watch. We’ve also been named Branded Content Team of the Year for two years running by The Drum alongside an array of other awards including a Cannes Lion for our work with Yoti whilst our Founder and CEO was name as the top media and marketing honouree in 2018’s Forbes 30 Under 30.

What made you decide to support the event?

As a business we really believe in the cause. We’ve done a number of campaign videos relating to mental health, working with organisations to help raise awareness of the prevalence of mental health issues whilst trying to combat the stigma surrounding it. Our team also love an outing, especially if it involves a competitive element, and they couldn’t wait to get involved. As video partner we hope to capture the highlights, and the great day it’s set to be whilst offering Sea Change the opportunity to use the footage and photos we capture to get even more people involved next year.

What are you most looking forward to about the ride?

We’re most looking forward to meeting new people and completing a famous cycle ride, it’s definitely one for the bucket list!

You can find out more about this special even by heading over to the charity microsite

Spotlight on NABS – our chosen charity for this Friday’s London to Brighton cycle

This Friday (7 June) the media industry will unite for a 63-mile cycle to raise thousands of pounds for NABS, the mental health and wellbeing charity for professionals working in the media and advertising industry.

The Sea Change for Mental Health journey will see riders from the likes of PHD, Mediacom, Accenture, Mail Metro Media and more set off from Marble Arch and head south for Brighton’s Marine Parade, experiencing in one of Britain’s most celebrated cycling routes.

Among the cycling group will be Charlie Altman, NABS’ director of fundraising, who has taken time out of her training and fundraising to tell us more about the charity and its mission.

Support cyclists like Charlie help reach the £25,000 target to raise money for NABS and make a difference for mental health! Click here to make a donation for a great cause! 

Hi Charlie. What can you tell us about NABS and its mission?

“NABS was founded in 1913 to look after the employees of the advertising profession. Its mission, as a benevolent society, was to ensure that people in the profession had somewhere to turn to if they fell on hard times. Since then, NABS has expanded and adapted its services, with a growing focus on helping to prevent people from reaching crisis point.”

Who does NABS support and what does it do to help them?

“NABS supports everybody working in the advertising and media industry, including those employed in media agencies, creative agencies, and media owners, as well as freelancers working throughout the industry. NABS’ mission is to help people in the industry to thrive; to empower them so that their wellbeing can flourish.

NABS provides a huge range of support in various forms. Its Advice Line took nearly 1000 calls in the first three months of this year alone. Its Masterclasses help people in the industry to feel confident and resilient. And its evening Talks provide a chance to hear from some of the industry’s most senior figures.

NABS also offers superb networking and learning opportunities at its hugely popular speed mentoring events, which bring together people at all levels from across the industry. Its core services are free to everyone working in the industry, ensuring that people can benefit from help and expertise whatever their situation. That’s why NABS relies on donations to fund its work, especially as demand for its services is increasing each year.”

You can also watch Charlie’s video message ahead of the cycle here.

Accenture Interactive signs up as lead sponsor for NABS cycle from London to Brighton

We are delighted to confirm that Accenture Interactive  has signed up as lead sponsor for the inaugural Sea Change for Mental Health cycle from London to Brighton in aid of NABS.

The deal will see Accenture Interactive feature on the official cycling jerseys being worn by all riders and have a strong presence on key promotional materials throughout the event. The global business will also be represented by a team of cyclists taking part in the 63-mile journey.

Sea Change, which takes place on Friday 7 June, is being organised by The Lead Agency (TLA) and aims to raise £25,000 for NABS – the charity that helps people who work in the media and advertising industry to thrive.

100 media professionals representing some of the UK’s biggest media agencies, ad agencies and publishers will be taking part in the NABS cycle.  Joining Accenture Interactive and TLA on the route will be riders from PHD, Mediacom, Blue449, Jungle Creations, Mail Metro Media, Dennis Publishing and Haymarket.

Anton Hanley, founder at TLA, said: “For an organisation of Accenture Interactive’s size and stature to sign up as lead sponsor is a great indication of what we’re hoping to achieve with the Sea Change event. As well as being a fun and memorable experience for the 100 riders, the funds raised for NABS will have a genuine impact for people who work in the media and advertising industry.”

To claim one of the last remaining places on the ride and join the likes of Accenture Interactive, PHD and Mediacom, visit the Sea Change Website.

TLA staff, clients and friends experienced the opportunity of a lifetime yesterday by playing in a football match at Anfield, home of Liverpool FC.

The opportunity, which came about thanks to a kind gesture by a friend of the business, was organised as a thank you to staff and clients with the additional aim of raising money for NABS – the media industry charity that helps people to overcome challenges associated with mental health and wellbeing.

39 players from the likes of TLA, Octaive, Convertr, Performics, PHD and Wavemaker entered the field to You’ll Never Walk Alone before taking part in a competitive, yet friendly 11-a-side match that ended in a 4-5 scoreline. The away team, TLA Athletic, took a 4-1 lead into the half-time break before sealing the victory mid-way through the second period despite an impressive late fightback from the home side, TLA FC.

As well as it being an amazing experience for all, our day at Anfield raised £700 in donations from the players – a great contribution towards our fundraising push. Through this and a series of other events, we’re aiming to raise in excess of £25,000 for NABS in 2019.

Next up as part of our charity events will be the London to Brighton Cycle, which will see 100 media industry professionals take part in a 63-mile. For more information on that event, please visit our charity page.