Monthly Archives: April 2019

Ford lead generation campaign earns second award nomination

Award season for the marketing and tech industry is hotting up and we’re delighted to announce another nomination.

Our work on behalf of automotive giant Ford, working alongside media partners Mindshare and GTB, has been shortlisted at this year’s Campaign Tech Awards.

The work has been nominated for Best Lead Generation Campaign – a new category for the event, which ‘showcase and celebrate groundbreaking technology-driven work by companies and individuals across the marketing, advertising and media industries’.

This the second nomination received for the Ford campaign this year, having already been shortlisted for the same category at the Performance Marketing Awards. For the Campaign Tech Awards, the work will be judged by a panel of industry experts from the likes of Snap, LEGO GROUP, Vodafone, Facebook and Verizon Media.

One of the fantastic things about this particular project was the level of collaboration between TLA, Mindshare and GTB. Here’s what Daniel Sichel of Mindshare said about the work:

“The Lead Generation campaign for Ford is potentially one of the most important campaigns that the Affiliate team at Mindshare have ever run. Due to the volume of Ford enquiries being generated through the campaign, we have put in place a complex framework of management, commercials and measurement to maintain a high quality of leads.

“We created a transparent working relationship with The Lead Agency, in order to regularly share insights, learnings and we are constantly looking at ways we could improve the campaign. Our aim was to create a ‘Best in-market lead generation campaign’ and I believe we did so,” he added.

The awards take place on Wednesday 5 June at the Marriott Hotel Grosvenor Square.

Media industry cycle from London to Brighton aims to raise £25,000 for NABS

Would you like to be part of a 63-mile cycle from London to Brighton in aid of media and advertising charity NABS?

On Friday 7 June, 100 representatives from the UK’s biggest media agencies and publishers will line up side-by-side to support and promote good mental health and wellbeing within our industry.

Sea Change for Mental Health is a shared mission, led by TLA, to raise more than £25,000 for NABS in 2019 through fundraising activity. Mental health affects 1 in 4 people, so we wanted to create an event whereby people can have a positive impact on the people they work closely to.

The London to Brighton cycle, which will be led by a professional support team, is open to teams and individuals of all fitness and ability levels. TLA will fund all riders taking part, so that 100% of the proceeds from their entry fees go directly to NABS.

Upon arrival in Brighton, there will also be medals for everyone and an exclusive after-party with music, food and a free-bar!

We’ve already received team sign-ups from Mail Metro, PHD, Haymarket, NABS and, of course, TLA. If you’d like to join us in making this a special event, head over to the charity microsite today and register your interest.

 

TLA features in Northern Tech 100

We have been named in the Northern Tech 100 at the Northern Tech Awards for the second year running.

The table is compiled based on revenue growth over the last three years and is run by technology advisory and investment firm GP Bullhound.

Our inclusion at number 95 is our second award league table for 2019, having appeared at number 306 in the Financial Times’ FT 1000.

Thank you to all our clients, partners and employees for your continued to support. These awards wouldn’t be possible without you.