What it is that drives our successful partnerships with clients across the automotive market?
Is it the 18 years of experience we have developed in new car lead generation, and the expertise in understanding, engaging with and qualifying consumers as a result?
What about the reach we have into the market, working with publishers, both third-party and in-house, to access new car buyers wherever they are active?
Perhaps it is our market-leading technology, developed specifically for the automotive market and designed to offer maximum transparency, security and performance?
We think it is all of the above. But, we know it is our vision that our clients love: we want to help them sell more cars than any other partner in the market. In fact, we’re committed to helping our clients make 300,000 incremental vehicle sales by 2023.
We hope you enjoy our brand new promotional video outlining the features, benefits and value that our lead generation solutions provide to our clients, as we celebrate our commitment to them.
Research from TLA and others continues to suggest that consumer demand is still present.
Our consumer survey activity, conducted as part of our usual in-market buyer conversations since 23rd March, continues to suggest that around 47% of buyers have not changed their timeframe to purchase a new car – albeit against a slight fall since the end of March – while the majority of those who have extended timeframes have done so by up to three months.
The last week has been punctuated by positive consumer news from several outlets. According to AutoTrader, at least 82% of consumers are still looking to buy a vehicle in 2020, with 25% of these looking to buy as soon as they possibly can; only 2% were no longer looking to buy. HeyCar, on the other hand, reported a 35% increase in web traffic in the first two weeks of April, alongside a 40% increase in consumers expressing their interest in purchasing vehicles. Jim Holder, Editorial Director for WhatCar? and AutoTrader, suggested this week that traffic to both sites “lit up” in the wake of Government confirmation that dealers are able to deliver new vehicles.
Meanwhile, after the largest fall in UK consumer sentiment since 2008/2009 in March, PwC has suggested that sentiment has rebounded in April to a level similar to 2013, when the global economy was emerging from recession. While this level remains significantly lower than anything since that point, the month-on-month improvement does suggest there is some resilience in consumer demand.
What does this mean for brands?
While purchase activity remains very low, these signs suggest that there is pent-up consumer demand in the market that must be addressed when lockdown is lifted.
While we have little idea what retailer footfall will look like when restrictions are lifted, TLA research suggests that 50% of consumers would now be likely or very likely to purchase a vehicle without physically visiting a dealer. As long as brands and retailers can accommodate it, remote or online sales may support recovery even if footfall is low. The increase in live chat and instant messaging traffic reported since lockdown supports the fact that consumers are increasingly willing to engage with retailers and brands through digital channels.
What should brands do?
As per our previous communications, the time to act is now. Latent consumer demand needs to be serviced, and brands and retailers must nurture enquiries now to support post-lockdown sales. This point was also supported this week by HeyCar Chief Commercial Officer Karen Hilton, who suggested that “dealers who have warm leads can use this time to educate their customers on purchase options, finance and even the delivery options currently on offer… Get to know the customer and their circumstances – that way you’ll know when they are in the position to buy.”
With TLA research suggesting that consumers are more likely to switch brands, and the possibility that extended new car order timescales may push consumers into used and nearly-new purchases, educating, informing and nurturing consumers while they are in the critical research period will play a major role in supporting recovery.
How can TLA help your brand?
TLA has developed a number of new lead types to support brands in preparing for recovery, each addressing a consumer group at a specific point of the buying cycle.
PCP Renewal Requestleads capture buyers who remain in market to buy as soon as possible, primarily due to their existing finance contract ending and requirement for a new vehicle in a very short timescale. We expect these consumers to have made a purchase decision on a specific vehicle, and therefore to convert in a short timeframe of 0-3 months.
Delayed Quotation leads capture consumers who are in market to purchase immediately after lockdown ends, which, according to research from AutoTrader, makes up around 25% of the car-buying population. These buyers will be seeking information on how to progress to eventually purchase, and we expect will covert in 2-4 months, depending on when lockdown is lifted.
Dealer Contact leads capture consumers who are seeking to contact a dealer for information, research and guidance on their vehicle shortlist. These consumers should be nurtured to purchase, and we expect them to convert in 0-6 months.
We have also introduced several other lead types, including car configuration, KMI and digital brochure, to support other consumer requests and requirements.
TLA is committed to supporting its partners through the current period in order to emerge into a strong recovery position. Please don’t hesitate to contact us for more information, or to explore how we can address your specific needs.
“Future-proofing” has long been an obsession of ours at TLA. Since our founding in 2002, we have consistently asked the question “what’s next?” when determining how our business should operate, and have a long and storied history of technological innovation, in terms of both internal business systems and products and services for our clients.
It was that question that, three years ago, led us to start development of our own contact centre telephone exchange, built upon the Twilio SAAS platform. At the time, we were thinking about how the consumer engagement landscape was going to change, and how our systems could support a widely-distributed, multi-channel operation. The result was a cloud-based solution that removed the restrictions imposed by standard hardware-based contact centre systems, and provided complete flexibility, as well as – thankfully – a foundation for business continuity.
And it was with that in mind that two weeks ago, in anticipation of the instruction to ask staff to work remotely, we sent all our contact centre operatives home with laptops and headsets and continued our work seamlessly, without a single issue. In some instances, we have even seen improvements in call quality due to reductions in background noise and operatives adopting a more relaxed tone of voice.
Despite the obvious benefits, this decision to use Twilio technology was not purely focused around our own contact centre. We know that the dealer sales staff handling our leads could potentially benefit from our cloud-based contact systems, and this became a core tenet during the development of Platform X, our blockchain-based consumer acquisition platform. It is with that in mind that we will be making our remote telephony services available to all Platform X clients as of today.
Given the current situation, with widespread closure of retailer showrooms, there are significant benefits that this service can provide to retailers working remotely. Simply routing existing numbers to our system, we can enable a retailer team to be handling inbound and outbound calls from a laptop and headset within a matter of hours, including call recording services and inbound “hunt” groups for larger operations. The system has been running a 30-person contact centre, handling over 10,000 calls per day, for 3 years, so has been very well tested!
This is just one of several new features that we are working on to empower retailers during these challenging times, and will soon be announcing the launch of the extended data view service to our Platform X clients.
In the meantime, should you require any other assistance or guidance in supporting your retailer operations during the current crisis, please do not hesitate to contact us.
Here’s part four of our round-table discussion with some of the female members of the TLA team. (Read parts one, two and three if you missed out).
We close off with the advice our group have for other women who are interested in being part of the tech or marketing industry.
Abigail Hanson, senior quality and compliance executive: “Just go for it. Whatever ‘it’ might be. Don’t let anyone hold you back and only surround yourself with positive, supportive people.”
Alison Eustace, senior quality and compliance executive: “Don’t be intimidated in any way just because you’re part of a largely male dominated field.”
Kathy Fleming, head of quality and compliance: “Believe in yourself, have confidence in your ability and use every opportunity to improve and gain experience.”
Amy Smith, account manager: “Don’t panic if you don’t have a career plan!”
Amara Molloy, graduate PPC executive: “Just go for it! I don’t believe in just settling for something you think you deserve; push yourself beyond that even if you have to work twice as hard or make sacrifices for long-term success it’s worth it. Also, don’t doubt yourself, not everyone knows everything, but it can be easily learned. My Irish side is coming out here but… what’s for you won’t pass you!”
Danielle Smith, developer: “Just go for it. If you have a passion and interest in tech, follow it through. Just have confidence in yourself and be eager to learn. I never thought I’d be a developer; I always thought I’d be a teacher or something. But I’ve always had an interest in IT, so if you’ve got a passion for something then make it happen.”
Emily Abbey, junior project manager: “What I always tell my children – “a candle loses nothing by lighting another candle”. Don’t be afraid to build yourself and others up, but remember to be genuine, gracious and generous as you work your way towards your goals. And, once you’re part of the industry, find a girl gang!”
Shania Corbishley, student placement (developer): “Although still quite male dominant, the industry is becoming more diverse. There are a lot of female devs in the industry. Stick to your dreams. If you want to be involved in tech then do it and don’t let people try put you off.”
Miki Parr, performance analyst: “If you are passionate about something, do it no matter what it is. Use that passion to encourage and enthuse others. It only takes one person to change the status quo… so why not you?”
Rachel Hellon, marketing executive: “Because the industry is so fast-paced, it’s easy to feel overwhelmed when you first start. My advice would be to get stuck in, don’t panic about keeping up because you’ll get used to the pace and never doubt yourself.”
Shannon Miller, developer: “Speak up when you have an opinion and challenge people on their ideas, try not to feel too intimidated, be open to learning from others in the team and don’t doubt yourself if it’s the job you know you enjoy and want to do and learn then stick with it.”
Irina Ashakhanova, account manager: “Pursue your true passion regardless of the demographics and feel empowered by being the only girl in the room – it is an opportunity to bring something new to the table, rather than a shortcoming.”
It can be daunting starting any new industry, let alone one that has a reputation for being bias towards a certain gender. But there are more and more businesses making big commitments to address that bias or simply create cultures that women can thrive in. To borrow a phrase mentioned a few times above, if it’s what you want, just go for it.
We hope you’ve enjoyed this four-part article and found some value in the advice offered above. Keep your eyes peeled for more articles from TLA in the coming weeks celebrating women in tech and marketing. Follow us on LinkedIn to keep tabs on what’s on our mind.
The tech and marketing industry is well-known for being fast-paced and that’s certainly true of life at TLA. When hiring, we look for people who embrace the changes and opportunities that come with the territory, regardless of the role they’re in.
Work passions
When we asked what our group was most passionate about, senior quality and compliance executive Abigail Hanson was first to comment on “the constant growth in the company,” highlighting that the role she’s been promoted into didn’t exist two months ago and that she’s excited about what “opportunities could present themselves in the future”.
Kathy Fleming, who heads up the quality and compliance team, elaborated on that growth, adding: “I’m excited about the development of systems to enhance what we already do – in particular the way in which we can evolve to become more diverse and provide a service that clients want and that add value.”
While it’s great to hear that the company’s growth matters to them, we decided to dig deeper into things they love about their respective roles. “I’m most passionate about ad analysis,” said Amara Molloy, who joined TLA earlier this summer as a graduate PPC executive.
“I enjoy comparing ad types and determining which ads worked and which didn’t,” she added. “I find it extremely interesting to look and try to understand how the audiences mind works allowing our department to produce more effective campaigns.”
Miki Parr, another recent arrival at TLA, this time in the data insights team, said: “I love reporting. I know that sounds sad, but I get a kick out of seeing the numbers line up. It’s interesting to spot trends and patterns within the data that you may not have spotted if it hadn’t been investigated. The other aspect of my job that I am passionate about is investigative analysis. Having spotted something in the data that doesn’t look quite right, and then delving into the root cause of this.
“Data is the currency of the world now,” she added. “Everyone uses it and uses it differently. Within my profession no two days are ever the same.”
For our placement student Shania Corbishley, who is part of our technical development team, passion comes with “learning new things every day due to the fact that tech is always changing”. She added: “I enjoy problem-solving and pushing myself to improve.”
Fellow developer Danielle Smith, who joined TLA in 2014, said: “I enjoy helping people. It’s rewarding when someone has an issue, or you make a change to a system, that is going to benefit and help their job easier.”
Shannon Miller, another of our long-serving technical developers cited that her passion comes in the form of “contributing to the design and development of new systems, learning how to use new skills and technologies, and creating something that is useful to other people and the company.”
Sources of inspiration and learning
Learning and growth are a big part of our culture. So, where do our group go to seek inspiration and fuel their passions?
For Shania, it’s “seeing other people in the tech industry create amazing things. When I see something mind-blowing it inspires me!”
Amy Smith, one of TLA’s account managers, looks closer to home: “Within the TLA there are people with a wealth of knowledge and amazing skill sets. If I have a question or need help, I have always found people willing to take the time to share their knowledge.” And that sentiment is echoed by Danielle: “I always like speaking to the other devs in our team. There’s a lot of knowledge within the team and I can learn a lot from them.”
For developers, there are a wide variety of online sources that provide information to help you develop your knowledge and solve a multitude of challenges. For example, Danielle uses Feedly to follow .net blogs and other professional blogs.
Another great source of inspiration and learning are events – including but not limited to Dot Net Liverpool, which was formed by Joshua Duxbury, a member of the TLA technical development team.
Outside of tech, Emily Abbey finds inspiration in a women’s networking group called AllBright. “Being able to connect with other women who ‘get it’ in terms of balancing the many demands on us between work and home life, and who are also brilliant role models and can offer pearls of wisdom has been a lifesaver!”
Kathy, meanwhile, said: “I attend a quarterly data protection networking meetings which is a great forum for sharing good practice with people in similar roles across different sectors.”
If you have a question about anything that’s been discussed as part of our Celebrating Women in Tech and Marketing series, including the events our team attend, please get in touch. We’d love to hear from you.
Picking up from part one, in which we discussed preconceptions of the tech and marketing industry and the women who provide inspirational, we turn our attention to the roles our group play at TLA and the routes they took to get here.
Our groups’ time at TLA ranges from a few months to nine years, with various entry points and roles spanning marketing, development, quality control, account management and project delivery.
One of the longest-serving at the round-table was marketing executive Rachel Hellon, who joined on an apprenticeship five years ago. “I was kept on after my apprenticeship and now look after our content teams, covering written content as well as video for our automotive brand Car Keys. The marketing team is fast-paced and results-orientated. Everyone has a clear idea of our respective areas of expertise and work well together to achieve success.”
That first break in any industry can be like standing at the foot of an impossible mountain, but it’s something we feel passionately about helping people secure at TLA. As well as apprenticeships, we provide three- and six-month internships, work with local universities to provide placements and offer graduate and junior roles.
Opportunity to explore and use new tech
“I’ve been with TLA for five years,” said Shannon Miller, who joined shortly after Rachel and became the company’s first female developer. “I started as a placement while at university and came back after my final year as a junior. I’ve since moved up to a mid-level developer, working predominantly on our internal systems.”
One of Shannon’s standout achievements to date has been building the company’s call centre system, which plays a critical role in the way we function as a business. “There’s plenty of opportunity to explore and use new tech, which is a great part of working here. Plus, I like to learn from other people within the company and there’s a lot of intelligence in the room! It’s great to learn from their experiences and ways of working, so that I can keep progressing.”
Danielle Smith has enjoyed a similar journey, having joined as a junior and move through to mid-level as a support developer. In her own words, her role is to “take the pressure off the project team. Any bugs or support from the contact centre, any smaller projects that support the way we work, I help to ensure they run smoothly.”
She added: “The devs at TLA are always helpful. If you ever need support, they’ll come over and offer advice to help you in your role.”
From left to right: Shannon, Kathy, Alison, Danielle, Emily, Abi, Laurie, Amy, Rachel, Amara, Miki and Shania. Not pictured: Irina and Zoe from our London office.
Building a career
Away from development, Amy Smith joined the business nine years ago as a customer service operative, or ‘CSO’ as the role is more commonly referred to within the business. “I eventually moved from the CSO role into the QC team before moving into my position as account manager. That opportunity to move across departments has allowed me to build my career within the business, rather than moving elsewhere.”
Amy ensures the campaigns we bring on from clients are set up correctly in the CRM and coordinates with the development team to make sure the necessary tech work is completed.
Alongside tech and the contact centre, the QC department is one of the biggest functions within the business. They work alongside other departments to ensure the data we process and send to clients is of the highest possible quality to maximise conversion rates. Simply put, if the quality isn’t there, it doesn’t get sent.
Alison Eustace has recently been promoted into the role of senior quality and compliance executive after three years with the business along with fellow QC teammate Abigail Hanson, who has been with us for 18 months.
Commenting on her new role, Alison said: “Our focus is on improving quality from the ground up. All sorts of tasks are involved, from analysing calls to find a quality level to identifying potential issues that need to be addressed. We’re also working with the tech team to trial a new system for how we process data, which will have a positive impact on the way the QC team works.”
Abigail added: “We are currently going through all of our training documents to ensure everything is up to date and putting together a new coaching plan for the CSOs to help them, as well as call scoring and processing leads.”
Embracing change and opportunity
Changes like the ones Alison refers to are part-and-parcel of a tech-led organisation like ours. It’s even reflected in one of our core values – to embrace change and opportunity and as quality manager Laurie Bloor attests, “there’s been a lot of change during my five years with the business, particularly with the way different departments have embraced new technologies”.
But while technology impacts every role and department within the business, there is lots of variety with the types of roles available. QCs and CSOs aren’t tech roles but they have a huge part to play in making a tech company successful – and the same can be said for other functions within the business, including finance and sales.
Our account managers Zoe Hamilton and Irina Ashakhanova, who’ve been with the business for one and two years, respectively, are also from a non-tech background. The point being that you don’t have to be a marketer or coder to build a successful career within the marketing or tech industry.
As junior project manager Emily Abbey concludes: “The industry is changing so rapidly that we don’t really know what technology we’ll be living and working with in our day-to-day lives in the future, being a part of a technology-led business is very exciting.”
Look out for more content as part of our Celebrating Women in Tech and Marketing series over the coming weeks by following TLA on LinkedIn.
Women remain underrepresented in the UK tech industry. But what does that mean for those already there or starting their career?
There are small signs of progress with the topic becoming front-and-centre for some of the sectors’ biggest companies and an increasing number of female founders and directors being highlighted across business and social media. But it remains an industry that could do more – and needs to do more – to attract, welcome, retrain and progress female professionals.
At TLA, we proudly have a female-to-male split that is above the industry average. But we recognise there is a long way to go to achieve true balance across the business – particularly at a senior level. One of the ways we want to do this is to celebrate the women who work at TLA via our blog and social media channels.
We believe their journeys are worth sharing, particularly with women who might be considering a role or career in the tech or marketing industry. That’s why we arranged an all-female, all-TLA roundtable this month to better understand their experiences.
Taking part in the discussion were marketers Rachel Hellon and Amara Molloy; developers Danielle Smith and Shannon Miller; Miki Parr from the data insights team; account managers Amy Smith, Irina Ashakanova and Zoe Hamilton; project manager Emily Abbey; and Kathy Fleming, Laurie Bloor, Alison Eustace and Abigail Hanson from the quality and compliance department. Their time with TLA and, indeed within the tech industry, ranges from a few months to more than a decade.
Industry preconceptions
We started by asking what preconceptions they each held prior to joining the industry. The overriding and unsurprising view was that it was “male-dominated,” with Danielle highlighting that she was one of only five women on her university course out of 200 people.
Likewise, Shannon and Rachel highlighted that they were the first and only women in their department for a year before others joined. Rachel said: “In IT at high school, you would be one of only a few girls in the class. But you don’t get a true read on the industry until you join it.”
Emily had a similar view. But reassuringly added that she “hadn’t appreciated how strongly the industry is now advocating the empowerment of women”. Meanwhile, Miki admitted that preconceptions of male dominance led to concerns over whether she could make her mark in the industry but added that “once I decided it was what I wanted to do, I wasn’t going to let that stop me.”
Dominance may have been the word chosen to encapsulate preconceptions, but it may not be the right word. The numbers undoubtedly show men outnumber women, but as Amara pointed out, “the women at TLA more than hold their own” within the workplace and play an crucial role in the success we achieve.
Female role models in tech
It’s often cited that one of the challenges for the industry is the lack of profile for female business leaders, and therefore role models, for young women about to embark on careers in tech and marketing.
Not everyone in our group could name a female business leader, for example, but among those mentioned were Jacqueline De Rocas of Tech UK (Alison), information commissioner Elizabeth Denham (Kathy) and Thrive Global’s Arianna Huffington (Emily).
It was Miki’s response, however, that offered the most comprehensive example, highlighting the inspiration and legacy of Grace Hopper.
“Grace was born in New York in 1906 and from a young age was interested in how things work. She got her PhD from Yale in Mathematics and was one of the first programmers of the Harvard Mark I computer. She popularised the term “debugging” when a moth got stuck in a relay within the computer and she commented on getting the thing out. (Fun fact: You can actually see that moth in a museum in America!)
“She also came up with the computer language COBOL. When she coined the idea, her male counterparts told her it wouldn’t work because “…computers can’t speak English…”. She proved them wrong!
USS Hopper
Miki continued: “During WWII, Grace Hopper tried to join the Navy but was rejected because she was too small. But later joined the Navy Reserves and worked her way through the ranks to Rear Admiral.
“She retired from the Navy when she was 60 but was frequently invited to return. She officially stopped all her Naval responsibilities when she was 79, making her the oldest person to ever be in the Navy. She even has a Naval ship named after her – USS Hopper!
She is a true inspiration and one of the reasons I studied Mathematics at university.”
Every month, Liverpool’s .NET community meet at TLA’s city centre office for technical presentations, networking and pizza.
We asked the group’s founder, TLA’s own Joshua Duxbury to give us the lowdown on what people can expect and look forward to from future meet-ups.
What is Dot Net Liverpool and who is it for?
Dot Net Liverpool is a meet-up community group in Liverpool for technologists interested in Microsoft products and tools. We meet every month at 20 Chapel Street (home of TLA) for a technical presentation with pizza and drinks supplied by a sponsor, followed by a networking session.
What prompted you to create the group?
Dot Net Liverpool is part of the Dot Net Foundation consisting of 300 meetup groups internationally. When looking for Microsoft meet-ups near Liverpool the closest groups are in Manchester. A lot of people I met at these events commuted from outside of Liverpool to attend (including myself).
Despite having many developers working with Microsoft technologies Liverpool didn’t seem to have a group to bring everyone together. That is when I seeked support from other meetup group hosts such as Rik Garner and Pete Vickers that helped me understand what was involved and put me on the right road to starting up my own meetup community group.
What have been the topics discussed at the Meet-ups so far?
All of our past events can be found on our meet-up page. So far, we have hosted six events all on different topics. From reviewing feedback, our attendees have been impressed and left feeling that our group has provided them valuable insight.
The highlight for me is the socialising aspect; not only with the speakers but the community we have brought together. We have gained a reoccurring assortment of tech enthusiasts and it’s great to see attendees coming time and time again. From the most junior to the most senior, and even previous speakers, they find value in the meet-up.
What topics are on the agenda for future sessions?
We are welcoming Microsoft MVP Luce Carter to talk at our next event on 25 July who is presenting a talk on Xamarin for C# developers.
Are there any guest speakers you’d love to host in the future?
There are many speakers we would love to get into Liverpool in the future but just to name a few: Jon Skeet, author of C# In depth, and Dylan Beattie, the organiser of London Dot Net.
You’ve recently launched a new brand identity courtesy of the branding team at TLA. What can you tell us about it and why do you feel it represents what the group is all about?
The design team have done a wonderful Job. We have chose this design because of its simplicity but also the professionalism it offers.
Inside the logo are interconnecting lines (a bit like how the internet works today, connecting peers over a network). That’s exactly what our meet-up group is trying to represent on a social scale – bringing people together to learn, share and discuss technology advancements.
The Logo is easily transferable to all of our assets such a T-Shirts, posters and our website and is easily identifiable as Dot Net Liverpool.
What should people do if they want to know more?
Firstly, come along. Once a month you get a chance to meet some great people, gain some knowledge, have a laugh, drink and some eat pizza!
Our website links all our pages together such as Meet-up and Twitter, where you can find the latest information. Make sure to join/subscribe/follow our channels to find out when our next events will be taking place.
As Josh mentioned above, the next meetup featuring Luce Carter will take place on Thursday 25 July, from 6pm – 9pm, at TLA’s office on Chapel Street.
We are thrilled to announce that our work alongside media partners Mindshare and GTB on behalf of Ford has won Best Lead Generation Campaign at the Performance Marketing Awards 2019.
The awards were handed out at last night’s (30 April) black-tie dinner at London’s Grosvenor House, where clients, media agencies and performance marketing specialists celebrated the most successful and impactful work from the past 12 months.
In what was a highly-contested category, the judges singled out the Ford campaign for “Strong in-market audience targeting strategy, layering points of contact during the buying process to lead the user down the funnel, further qualifying the lead”.
Alongside Ford, other brand winners on the night included Liverpool Football Club, Debenhams, Etihad and Very.
One of the most pleasing aspects of this win is that the campaign was the very definition of great teamwork. We enjoyed a fantastic working relationship with Mindshare, GTB and Ford that provided the ideal basis for a successful campaign. The work also involved every part of the TLA team – from account management to digital marketing to tech development to customer service to quality control.
Mindshare’s Daniel Sichel commented: “The Lead Generation campaign for Ford is potentially one of the most important campaigns that the Affiliate team at Mindshare have ever run. Due to the volume of Ford enquiries being generated through the campaign, we have put in place a complex framework of management, commercials and measurement to maintain a high quality of leads.
“We created a transparent working relationship with The Lead Agency, in order to regularly share insights, learnings and we are constantly looking at ways we could improve the campaign. Our aim was to create a ‘Best in-market lead generation campaign’ and I believe we did so,” he added.
TLA’s groundbreaking advertising technology was used to deliver high-quality leads to Ford in significant volumes, helping the client to achieve its challenging year-end targets whilst restoring its faith in third-party lead generation.
Award season for the marketing and tech industry is hotting up and we’re delighted to announce another nomination.
Our work on behalf of automotive giant Ford, working alongside media partners Mindshare and GTB, has been shortlisted at this year’s Campaign Tech Awards.
The work has been nominated for Best Lead Generation Campaign – a new category for the event, which ‘showcase and celebrate groundbreaking technology-driven work by companies and individuals across the marketing, advertising and media industries’.
This the second nomination received for the Ford campaign this year, having already been shortlisted for the same category at the Performance Marketing Awards. For the Campaign Tech Awards, the work will be judged by a panel of industry experts from the likes of Snap, LEGO GROUP, Vodafone, Facebook and Verizon Media.
One of the fantastic things about this particular project was the level of collaboration between TLA, Mindshare and GTB. Here’s what Daniel Sichel of Mindshare said about the work:
“The Lead Generation campaign for Ford is potentially one of the most important campaigns that the Affiliate team at Mindshare have ever run. Due to the volume of Ford enquiries being generated through the campaign, we have put in place a complex framework of management, commercials and measurement to maintain a high quality of leads.
“We created a transparent working relationship with The Lead Agency, in order to regularly share insights, learnings and we are constantly looking at ways we could improve the campaign. Our aim was to create a ‘Best in-market lead generation campaign’ and I believe we did so,” he added.
The awards take place on Wednesday 5 June at the Marriott Hotel Grosvenor Square.
The design team have done a wonderful Job. We have chose this design because of its simplicity but also the professionalism it offers.
