Monthly Archives: January 2019

The Lead Agency awarded Google Partner status

We are delighted to announce that The Lead Agency has achieved Google Partner status, demonstrating our expertise and knowledge of delivering high-performance Google Ads campaigns.

Google is selective about its choice of partners, reserving the status for businesses with a growing client base and revenues, Google Ads-certified employees, the ability to deliver and maintain successful campaigns and impressive client retention.

Having been added to the search giant’s roster, we now have access to a broader range of marketing materials, training, special offers and the Google Partner Community – all of which will help us to identify and implement more ways to help our clients to grow.

Google Partner

Paul Court, TLA’s head of digital marketing, said: “It’s a great achievement for TLA to be recognised as a Google Partner meaning we can drive more expertise in Google products, not only for our digital marketing team but also for our suite of clients as well.

“Going forward, being included on Beta programs in the digital space, access to the Google Partner community and invitations to additional training resources and events means that TLA’s ability to execute all digital campaigns continues to greatly improve.”

For more information about our Google Partner status and how it can help drive incremental sales for your business, contact us today.

Industry bands to battle it out in Media Rocks charity gig

Media Rocks, the ultimate battle of the media bands, is back for 2019 and so are we as one of the event’s sponsors.

We spoke to Laura Pleasants, global director of marketing & PR for Captify (the tech company behind the charity gig) to get the lowdown on what people can expect on Thursday 7 February.

Hi Laura. What can you tell us about Media Rocks and why it’s taking place?

“The first Media Rocks was launched in 2017 by Captify’s CEO & Co-founder, Dominic Joseph and over 400 people from across the UK media industry came together to celebrate the industry’s musical talent.

Before starting Captify, Dom was a professional drummer signed to Polydor records, touring the world for four years and supporting world class acts such as The Chemical Brothers, Blondie and Fatboy Slim. With Dom’s love and passion for music, he decided to launch a music event that would bring the advertising, media and digital industries together as one united force to support a special charity.

On 7 February, Media Rocks, the ultimate battle of the media bands is back. We’ll be bringing the industry together for a night of entertainment with the aim of raising thousands  for an incredible charity, the Saltpond Education Project.”

How will it work on the night? Will it follow the same format as last year?

“Media Rocks is bigger and better than ever, this year we’ll be taking over the entire of Omeara, London’s hottest live gig venue. Six bands will take to a stage graced by the World’s finest musical talent, including The Maccabees, The Mystery Jets and Biffy Clyro.

Before the battle of the bands starts, eBay’s Sarah Helppi will kick off the party with an DJ set in Cantina bar, Omeara from 5-7pm. Last year’s winners, The Vials from PHD, will also return for an exclusive opening performance to get the crowd off their feet.”

Who are the judges this year?

“The band’s fate lies in the hands of the esteemed panel of music industry experts – returning to judge…Mumford & Sons’ Ben Lovett who is taking a break from his huge world tour, Radio X DJ, Maz Tappuni & Captify’s CEO & Co-founder, Dom Joseph. It’s down to them to crown the champions!”

What companies are represented by bands this time around?

“For the first time ever, Media Rocks is going European as we welcome two bands from Paris, with the remaining four bands from London. It’s set to be an incredible night of entertainment, just take a look at the epic line-up for yourself:

  • Manning Gottlieb OMD: CATALINA SKIES
  • Harvest: CONCRETE AGE
  • the7Stars: FAWKES
  • Jungle Creations: EMMA & THE FRAGMENTS
  • iProspect: LAVAA

What type of music are you expecting from them?

“From indie rock to heavy metal, original material to rock ‘n’ roll covers, we’re really excited to showcase a variety of music talent this year. You can find out more about the bands here.”

Who can attend?

“Over 700 people from the European media industry will come together for this year’s Media Rocks – from agency friends to media owners to publishers to brand safety partners to global brands. The night is selling out fast, it’s great to hear that it’s raising buzz and excitement among industry folk, with many returning after the success of last year.”

Where can people buy tickets?

“With less than over two weeks to go, tickets are selling out fast! You can secure the remaining tickets here for just £15, with all proceeds going to the Saltpond Education Project.”

Is there anything else people should know about Media Rocks?

“All proceeds from Media Rocks will go to a charity very close to our hearts – the Saltpond Education Project. Saltpond is a small, grassroots organisation aimed at helping some of the poorest and most vulnerable children in Saltpond, Ghana. Without this incredible charity, these children would be trapped in poverty and wouldn’t have access to the education that they deserve. You can find out more about all the amazing work they do here.”

Good luck to all the bands!

.NET Liverpool host first Meet-up

.NET Liverpool, a new gathering of tech professionals based in and around Merseyside, held its first Meet-up last Thursday.

The session, which was sponsored by The Lead Agency and held at our office on 20 Chapel Street, focused on Internationalisation and Progressive Web App Development. Talks were given by Microsoft MVPs Pete Vickers and Rick Garner in front of a room full of developers and digital professionals from the city’s biggest agencies and brands as well as members of the city’s freelance community.

The .NET meet-up was initiated by TLA developer Josh Duxbury, who was keen to bring the city’s developers together for the opportunity to learn from some of the best in the business.


“It was a great first meet-up, with two fantastic talks from Pete and Rick,” said Josh. “Feedback from those who attended has been brilliant so far and we look forward to welcoming everyone back for the next one in February.”

The next .Net Liverpool session, which takes place on Thursday 28 February, will include a talk from Microsoft Windows and Xbox MVP Simon Jackson on Building apps and games for Xbox One using UWP.

“No matter whether you’re just starting out, a seasoned professional or someone who wants to know more about .Net development, we’d love for you to join us,” Josh added. “As well as great talks from Microsoft MVPs, there is plenty of time included for meeting fellow professionals and enjoying free pizza, kindly provided by our sponsor.”

For more information about .Net Liverpool, visit the official Meet-up page or connect with Josh and others on Twitter.

2018 in Review: A year to remember for TLA

In 2018, we earned independent recognition, secured new clients, developed cutting-edge technology and raised a significant sum of money for charity. It was a special year for everyone connected with TLA.

2019 is well underway and our focus is firmly on the future, but it would be remiss of us not to recap on some of our biggest achievements of the last 12 months and say a massive thank you to everyone who has helped make them happen.


One of the most pleasing aspects of 2018 was the recognition we received from some of the UK’s biggest and most respected organisations. In the early part of the year, we were named in the Financial Times’ league table of the 1,000 fastest-growing companies in Europe. We featured featuring as the 56th highest-placed UK business in the FT 1000 and 363rd overall.

Soon after, we were invited to the Northern Tech Awards by Tech Nation to discover where we had placed in its Northern Tech 100 table. Our growth rate over the last three years saw us named as the 5th fastest-growing technology business in the North of the UK and the top-ranking company with Liverpool headquarters.

We followed those up with what are arguably the two of the most prestigious tech industry league tables in the country. We were named as the 50th fastest-growing tech company in the UK as part of The Sunday Times’ Tech Track 100 and 38th in Deloitte’s UK Technology Fast 50.

All four represent great recognition of our continued growth and commitment to driving performance through technology.


Regular visitors to the TLA blog will have seen a lot of GDPR-themed content from us over the last 12 months – and with good reason.

As a company that generates, processes and distributes large volumes of consumer data, we have a huge responsibility to make sure we take an ethical and accountable approach. It’s a responsibility we have always taken seriously, but there was no doubting the ground-breaking nature of GDPR, which came into effect in May.

Our proactive approach begun almost two years ago, ensuring company-wide and top-down buy-in and taking decisive action to go beyond the regulation’s requirements. This included updates to processes, policies and technology that have all helped to make us a stronger business and partner to our clients.

The result was a GDPR programme that allowed clients to confidently continue with their lead generation campaigns, generating incremental sales at a critical time. Furthermore, our programme received great publicity, not least of all for the independent endorsement we received from ASE Global.

ASE’s report concluded: “What’s particularly impressive is that the work undertaken by The Lead Agency goes far beyond what the new legislation requires.”

Cutting-edge technology

One of the most exciting things for an employee at TLA is the commitment to continuous improvement. Our value ‘go beyond limits and expectations’ is something you see daily throughout the business as we push to be the best we can be as individuals and collectively.

We never top looking for ways to take our technology to the next level to provide a better service to clients and consumers. And in 2018, that resulted in us launching our new Landing Page Builder, Publisher Portal, Client Portal, Policy Management Portal and Quality Control Portal – all of which have led to improvements across internal processes and client results.

The biggest tech evolution however was our customer acquisition platform, which we’ve been working on over the second half of the year.

Built on the principles of transparency, effectiveness, simplicity and compliance, this new platform will transform how businesses generate incremental sales when it launches in 2019. Watch this space!


We’re passionate about creating opportunity. But it doesn’t end with our clients or staff. We commit to giving back to a worthy cause every year.

In 2018, we set an ambitious target of raising £10,000 for the NSPCC – a fantastic charity that deserves a lot of support. To achieve our goal, TLA and friends took part in a series of mammoth endurance challenges, including the London Marathon, Man v Lakes and a London to Paris Cycle.

We are immensely proud to have raised a whopping £10,450.40 and cannot thank the people who have donated enough. It genuinely means a lot to everyone here.

And finally…

We would like to extend that thank you to everyone who has played a part in what we were able to achieve in 2018 – including our clients, partners, suppliers and teammates. None of it would be possible without your continued trust, support and commitment – and for that we are immensely grateful.

We hope all of you enjoyed a great 2018 year and have made a successful start to the new year. We’re excited to see what it will bring.