Monthly Archives: February 2018

PMA nomination follows campaign success for BMW

We have been nominated for a prestigious accolade at the Performance Marketing Awards 2018 (PMAs).

Our work for BMW and its media partner MEC Global has been shortlisted for Best Lead Generation Campaign – a hotly-contested category that recognises the most innovative and impactful activity in customer acquisition.

The nominations were revealed this afternoon in association with event sponsor Impact Radius and can be viewed in full via the PMA website.

We’ll have to wait until 24 April to discover whether our campaign has earned the top prize when the performance marketing industry gathers at London’s Grosvenor House Hotel for the ceremony.

Microsoft’s global agency director, Adrian Cutler, called judging this year’s entries an “incredible experience”.

“Cutting edge thinking really came through on the entries, they were not afraid to push the boundaries of what is possible with creative flair, a key focus on challenging the norm shone out,” said Cutler.

Justin Thorne joins TLA to lead digital team

As we continue to extend reach within each of our verticals and improve the efficiency of our lead generation processes, we have appointed Justin Thorne as our new head of digital.

Justin (left) has joined us from neuromarketing company Lab, where he had spent three years and was responsible for leading its performance marketing teams. Prior to that role, he held senior marketing positions at Kenshoo and SmartFocus.

At TLA, Thorne will lead a team of digital channel specialists, UX designers and CRO specialists in creating intent and technology-led, lead generation campaigns.

His focus will be on developing strategies that help us connect with and nurture in-market consumers within automotive, property and education.

Justin’s arrival follows the appointment of Antony Neill as performance manager, who joined us from a technology business within the Bibby Line Group earlier this year.

Commenting on their arrivals, TLA’s CEO Anton Hanley said: “We continuously look for ways to improve the services we provide to clients and consumers, which includes recruiting people who can bring something special to our team. Justin and Antony have a wealth of relevant experience in marketing roles; but more importantly, they have the skills, enthusiasm and ideas to implement positive change within the business.

“Justin will help us extend our market reach, so that we connect with more of our clients’ potential customers at different stages of their buying journey; while Antony will drive performance improvements across each stage of our process to ensure the leads we provide are of the highest quality.”

Our growth is set to continue with a number of other exciting vacancies now live within our careers section. 

TLA extends range of lead types beyond ‘new car retail’

Over the last 16 years, The Lead Agency has predominantly served the automotive industry with new car retail leads.

But recent changes within the industry, economy and the government initiatives have seen a steady rise in clients requesting a broader range of lead types. As the market has changed, we have found users looking for new ways to interact with manufacturers around a vehicle purchase; TLA are using lead types to adapt to the contemporary consumer.

New lead types offer us, and our manufacturing and agency partners, the broadest coverage across user interest and allows the user a tailored service around their car-buying needs.

While new car leads remain as important as ever, we’ve invested time, effort and money to expand our channels so that we cater for the needs of our client base. These lead types will allow us to produce higher quality, direct leads that help clients hit their most valued KPIs. The following lead types are now offered to support dealers with vehicle sales across all their channels.

Approved Used Vehicle

As financing a new vehicle becomes a more expensive prospect many users are turning to second-hand options, but they are still looking for the reliability and reassurance of a new vehicle.

Our sites and contact method allow us to promote the benefits of buying a used vehicle through the manufacturer’s scheme. This lead type allows us to engage users on a wider range of options and will help retailers get used vehicles off their forecourts.

Fleet & Business

We attract customers who are in-market to buy an individual company/business vehicle or a fleet of company vehicles. The Lead Agency has long-prided itself on its ability to connect with small and medium enterprises that fly under the radar of the larger fleet schemes in the UK.

Purchasing a new vehicle through a business is an attractive prospect and we can give users the information they need from our clients to make the right decision.

Commercial Vehicles

Customers engage with us in view of finding the perfect new commercial van. Each potential purchaser is unique, and have their own requirements for a working vehicle.

This can be a large amount of data to process through usual channels, but our contact centre allows us to listen to user’s needs and match them with the best commercial vehicle and deal. 

Retail Leads (new car)

We are still very focused on new car retail leads and are dedicated to supporting this channel and the dealers by driving the highest converting leads in the market. We are investing in new technologies to help drive, qualify and assist in converting these leads. The interest in these areas will only continue to grow as our offering diversifies across multiple channels.

All the lead types outlined above get the same level of lead confirmation, nurturing and qualification treatment via our in-house contact centre and delivered as requests for brochures, test drives or quotes.

If you would like to discuss any of the above or would like a forecast on any of the leads types, contact the team today.

The Lead Agency features in International Business Festival campaign

Later this year, Liverpool will host the International Business Festival – a gathering of 30,000 business owners, decision-makers and professionals from around the world.

The event will consist of nine high-growth sector-themed days running between the 12th and 28th June that aim to help organisations scale-up and fulfil their ambitions.

To help promote the event, The Lead Agency was approached by the organisers and asked if we’d like to be featured as a Next Level Business case study – an invitation extended to just three UK businesses.

We were naturally honoured and welcomed the organisers’ film crew at our Liverpool HQ towards the end of last year. As well as capturing footage of our office and surroundings, our CEO and founder Anton Hanley was interviewed.

Watch the film below to hear about our success to date – from a standing start in 2002 to becoming the UK’s number one new car lead generator – as well as with Anton’s ambitions for the future and hopes for the Festival.