Media industry completes the 2022 London to Brighton Sea Change cycle challenge

Riders from some of the UK’s biggest media agencies and publishers joined forces on Friday 20th May for an epic, 63-mile cycling adventure in aid of NABS and Under One Sky.

With over 300 coffees consumed, 7,500 miles ridden, 70 pizzas consumed and many sore bodies 2022 will long stay in our memories!

The oversubscribed event, now in its 4th year saw teams and individuals from PHD Media, Active International UK, Mail Metro Media, Haymarket Media Group, Performics, Publicis Groupe, Canopy Media, Autovia, Teamspirit, IPA, RTL AdConnect, Anything is Possible, Contact State, Craft Media London, the tree, Vyde and Under One Sky enjoy a brilliant day of cycling from London’s Marble Arch to Brighton’s Marine Parade, where they reunited for a memorable after-party and celebration.

When we set up the event in 2019, we were clear that the event had to:

  • Raise money for causes and charities we believe in.
  • Promote physical and mental health in the industry we work in.
  • Create an event for our industry to get to know one another and network outside of the usual events.
  • Promote TLA for the values we represent.

On Friday, we believed we achieved all of the above and had so much fun doing it. It was a fantastic day for everyone involved but we couldn’t have done it without the backing of the NABS team for promoting and supporting the event; Under One Sky who promoted and took on the challenge; European Cycling Tours for ensuring a safe and fun passage for every rider into Brighton; Autovia for sponsoring the after-party; BEDEO for sponsoring the great looking medals; and the media industry for taking part and raising the money that makes all the difference!

London to Brighton Sea Change for Mental Health was organised and funded by TLA as part of a series of events for 2022 that aims to raise over £60,000 for its chosen charities. On behalf of everyone at TLA, thank you for making it a memorable day and experience.

Next year is our fifth anniversary, so we are determined to make it the biggest and best yet so rally the troops, save the date and enter a team – Friday 19th May 2023!