Tag Archives: nabs

TLA back on the saddle for NABS’ Ride Adland challenge

We’ve signed up to take part in this year’s Ride Adland event, organised by the ad and media industry’s mental wellbeing charity NABS.

Taking place on Thursday 3 October 2019, this is a cycling event with a difference. Rather than riders lining up together to travel from point A to point B, stationary bikes are placed in each participating team’s offices. Up to 20 riders from each company then compete against other media and advertising teams across a virtual landscape.

There are two races for teams to compete in – a 50km Fun race that will take place on the morning of the event; and the more challenging Epic race, which is a 100km afternoon ride for more experienced riders.

Given that our team has ridden from London to Liverpool, Paris and Brighton over the last three years in aid of different charities, we felt it was only fitting that we gave ourselves the epic challenge!

NABS Jersey

Riding for TLA in the hope of landing the coveted NABS jersey will be Neil Cosgrove, Abel Paz, Joshua Duxbury, Tom White, Ed Clark and Anton Hanley.

All six were part of the Sea Change for Mental Health cycle from London to Brighton in June, which we organised with the aim of raising £25,000 for NABS in 2019. Please head here if you’d like to donate.

Ride Adland is being sponsored by Mail Metro Media and has received the backing of Google, AMV BBDO, Sky Media and Mediacom.

For more information about the event or to find out about the important work NABS does for people who work in the media and advertising sector, visit NABS.org.uk.

TLA team to take on Tough Mudder Challenge

In recent years, taking part in physical challenges in the name of a worthy cause have become a big part of our culture. We’ve had cycles from London to Liverpool, Paris and, most recently, Brighton; plus, marathons, 10k runs, Man v Lakes and more.

Next up on the list, as part of our mission to raise £25,000 for NABS, is the Tough Mudder North West 5k, which takes place at Cheshire’s Cholmondeley Castle on the Saturday 7 September.

While our charity events are always open to any member of staff, this marks the first time that an all-female team will be representing the company. Ten TLA ladies will be wading through the mud and dirt to overcoming challenging obstacles: marketers Rachel Hellon and Amara Molloy, developer Shannon Miller, project manager Emily Abbey, financial assistant Joanna Walmsley, QC manager Laurie Bloor, senior QC exec Abigail Hanson and customer service trio Paige Cave, Carly Hepworth and Grace Fitch.

‘Strength and teamwork’

Emily, who joined TLA earlier this summer, said: “The gents of TLA have been doing an amazing job this year raising money for NABS, and this seems like a great opportunity to not only contribute to that, but to also bring the women together in a show of strength and teamwork.

“I don’t think anyone was expecting us to choose Tough Mudder as our first all-girls challenge, but given that we’re going to need to look after each other to succeed it seems very fitting with the work NABS do in the advertising and media community,” she added.

Meanwhile, Laurie said: “In the five years I’ve been with TLA, I’ve watched many teams complete bike rides, races and challenges all for amazing charities. I’m excited to finally take part and raise money for NABS. This is our first all-girls team and I’m looking forward to us working together and completing Tough Mudder.”

Over the coming weeks, we’ll bring you updates of how the team are getting on with their preparation as well as shining a light on the work they do at TLA. As a business rooted in the tech and marketing industry, we hope to provide insight and advice for other women looking to enter and/or develop their career in this field. Follow us on LinkedIn to stay informed of the latest content.

If you’d like to support the team with their challenge, please visit the JustGiving page.

Check out the official video from the London to Brighton cycle in aid of NABS

Fun. Adventure. Scenery. Camaraderie. The London to Brighton charity cycle in aid of NABS had it all – and thanks to our event partner Jungle Creations, it’s been captured for you all to enjoy and share.

The award-winning Jungle team, which were also among the cyclists, shot footage throughout the day to create a special video showcasing what the experience was all about.

We’re thrilled with the result. Watch below to see riders from Accenture, Mail Metro Media, Haymarket Media Group, IPA Group, Blue 449, PHD, MediaCom and more come together to raise valuable funds for NABS in helping people thrive.

This special event was organised by TLA as part of the Sea Change for Mental Health campaign, which aims to raise £25,000 before the end of the year. We would like to take this opportunity once again to thank everyone involved for making it a successful and rewarding experience.

If you’d like to contribute to the fundraising effort, please visit the official Just Giving page.