We are pleased to reveal that Captify, the award-winning search intelligence specialist, has joined this Friday’s London to Brighton cycle in aid of NABS as one of our main sponsors.

The Sea Change for Mental Health cycle is one of a series of events being funded and organised by TLA this year with the aim of raising more than £25,000 for NABS – a charity that promotes positive wellbeing for professionals in the media and advertising industry to help them thrive.

Thanks to Captify’s commitment, every rider taking part in this inaugural event will receive a medal to mark the achievement of completing the 63-mile cycle from Marble Arch to Brighton’s Marine Parade. The medals will be presented at the after-party at the nearby Patterns bar, where everyone involved can celebrate with a free-bar, BBQ (weather permitting) and entertainment.

Thanks to its rich consumer data and technology, Captify is best known for helping brands to make informed decisions through consumer behaviour analysis, brand trends, product and market analysis. Its clients include the likes of Adidas, American Express, Apple, Disney and Microsoft.

Commenting on the support provided by Captify, TLA founder Anton Hanley said: “We’re thrilled that Captify has chosen to support the Sea Change for Mental Health cycle. It is genuinely one of the most innovative businesses operating in the tech and media industry today and a partner we are proud to be working with to make this a memorable experience for every rider.”

The event will feature riders from companies such as Mail Metro Media, Haymarket, Dennis Publishing, PHD, Mediacom and the IPA.

For more information, visit our official charity page.