We’ve signed up to take part in this year’s Ride Adland event, organised by the ad and media industry’s mental wellbeing charity NABS.
Taking place on Thursday 3 October 2019, this is a cycling event with a difference. Rather than riders lining up together to travel from point A to point B, stationary bikes are placed in each participating team’s offices. Up to 20 riders from each company then compete against other media and advertising teams across a virtual landscape.
There are two races for teams to compete in – a 50km Fun race that will take place on the morning of the event; and the more challenging Epic race, which is a 100km afternoon ride for more experienced riders.
Given that our team has ridden from London to Liverpool, Paris and Brighton over the last three years in aid of different charities, we felt it was only fitting that we gave ourselves the epic challenge!
Riding for TLA in the hope of landing the coveted NABS jersey will be Neil Cosgrove, Abel Paz, Joshua Duxbury, Tom White, Ed Clark and Anton Hanley.
All six were part of the Sea Change for Mental Health cycle from London to Brighton in June, which we organised with the aim of raising £25,000 for NABS in 2019. Please head here if you’d like to donate.
Ride Adland is being sponsored by Mail Metro Media and has received the backing of Google, AMV BBDO, Sky Media and Mediacom.
For more information about the event or to find out about the important work NABS does for people who work in the media and advertising sector, visit NABS.org.uk.