Tag Archives: sea change for mental health

Media industry cycle from London to Brighton confirmed for 2020

Places are now available for Sea Change 2020, the UK advertising and media industry’s charity cycle from London to Brighton in aid of NABS.

Building on the huge success of the first event earlier this year, which raised more than £25,000 for the charity, we can confirm that the second ride will take place on 12 June 2020.

The event, which is open to teams and individuals working in the media, ad and tech industries, is funded entirely by TLA and event sponsors. As a result, 100% of entry fees and donations raised from participant will go directly to NABS.

Having welcomed more than 100 riders in June, representing the likes of Accenture, Mail Metro Media, PHD and Mediacom, we are anticipating an even bigger response for 2020 and have set an ambitious fundraising target of £30,000. For any company or individual that signs up before the end of November, an ‘early bird’ discount will be applied to their entry fee.

‘Bigger and better’

TLA CEO Anton Hanley said: “This year’s Sea Change for Mental Health brought together the biggest and brightest companies from the media, advertising and tech industries to raise a fantastic amount of money for NABS and helped the charity to continue supporting people dealing with issues relating to mental health and wellbeing. The people who took part loved the experience of riding alongside their colleagues from the same industry along one of the UK’s best cycling routes.

“We’re committed to making Sea Change 2020 even bigger and better than this year, bringing more of the industry together and setting a fundraising target that will make a huge difference for the charity and those it supports,” he added.

Charlie Parkin, fundraising director at NABS, commented on the announcement: “We are delighted that Sea Change 2020 has been announced. The Lead Agency did a brilliant job of uniting the UK media industry behind the important cause of mental health and wellbeing, and we’re excited by their plans for next year’s ride.”

Parkin was among the riders in June. Explaining her reason for taking part, she said: “As well as raising money for our fantastic team, I wanted to challenge myself. It is easy in everyday life to slip into the routine of going to the gym to do the same workouts or road run the same distance. The Sea Change London to Brighton ride offered me a chance to train in a different way, push myself towards a new goal and achieve this with people from my own industry.”

Teams and individuals can enter Sea Change 2020 for £275 per person (or £250 per person with the early bird discount).

To confirm a booking or register interest in the event, please visit the official Sea Change microsite. 

TLA team to take on Tough Mudder Challenge

In recent years, taking part in physical challenges in the name of a worthy cause have become a big part of our culture. We’ve had cycles from London to Liverpool, Paris and, most recently, Brighton; plus, marathons, 10k runs, Man v Lakes and more.

Next up on the list, as part of our mission to raise £25,000 for NABS, is the Tough Mudder North West 5k, which takes place at Cheshire’s Cholmondeley Castle on the Saturday 7 September.

While our charity events are always open to any member of staff, this marks the first time that an all-female team will be representing the company. Ten TLA ladies will be wading through the mud and dirt to overcoming challenging obstacles: marketers Rachel Hellon and Amara Molloy, developer Shannon Miller, project manager Emily Abbey, financial assistant Joanna Walmsley, QC manager Laurie Bloor, senior QC exec Abigail Hanson and customer service trio Paige Cave, Carly Hepworth and Grace Fitch.

‘Strength and teamwork’

Emily, who joined TLA earlier this summer, said: “The gents of TLA have been doing an amazing job this year raising money for NABS, and this seems like a great opportunity to not only contribute to that, but to also bring the women together in a show of strength and teamwork.

“I don’t think anyone was expecting us to choose Tough Mudder as our first all-girls challenge, but given that we’re going to need to look after each other to succeed it seems very fitting with the work NABS do in the advertising and media community,” she added.

Meanwhile, Laurie said: “In the five years I’ve been with TLA, I’ve watched many teams complete bike rides, races and challenges all for amazing charities. I’m excited to finally take part and raise money for NABS. This is our first all-girls team and I’m looking forward to us working together and completing Tough Mudder.”

Over the coming weeks, we’ll bring you updates of how the team are getting on with their preparation as well as shining a light on the work they do at TLA. As a business rooted in the tech and marketing industry, we hope to provide insight and advice for other women looking to enter and/or develop their career in this field. Follow us on LinkedIn to stay informed of the latest content.

If you’d like to support the team with their challenge, please visit the JustGiving page.

Check out the official video from the London to Brighton cycle in aid of NABS

Fun. Adventure. Scenery. Camaraderie. The London to Brighton charity cycle in aid of NABS had it all – and thanks to our event partner Jungle Creations, it’s been captured for you all to enjoy and share.

The award-winning Jungle team, which were also among the cyclists, shot footage throughout the day to create a special video showcasing what the experience was all about.

We’re thrilled with the result. Watch below to see riders from Accenture, Mail Metro Media, Haymarket Media Group, IPA Group, Blue 449, PHD, MediaCom and more come together to raise valuable funds for NABS in helping people thrive.

This special event was organised by TLA as part of the Sea Change for Mental Health campaign, which aims to raise £25,000 before the end of the year. We would like to take this opportunity once again to thank everyone involved for making it a successful and rewarding experience.

If you’d like to contribute to the fundraising effort, please visit the official Just Giving page.