Category Archives: Culture

Team TLA take to the road for Macmillan

Around two months ago, we decided we wanted to take on a challenge to raise money for the brilliant team at Macmillan Cancer Support.

After much discussion, it was decided that one challenge wouldn’t quite cut it. Instead, we identified three endurance challenges for various members of the team to take on.

The Manchester Half Marathon and full New York marathon are still to come, but the first of our challenges – a three-day cycle from London to Liverpool – begins today.

Day one

Ready for the road

Hours and miles of training have been clocked up since the cycle was announced and the team are fit and raring to go. (You can check out more pictures on our JustGiving page, which is now up to an amazing £2,959!)

We’ll add updates to this page over the next few days. You can also check out their progress via our Twitter and Instagram accounts.

Good luck, team!

TLA cycling team
Team TLA (from left to right): Michael, Alban, Alex, Anton, Neil, Tom, Ed and Abel.

And they’re off…

TLA cycle - London

It’s been an eventful start for the team, with Alex the first man down (but thankfully and unsurprisingly back up) and a couple of early punctures. The team are making good progress though and even managed to take in Wembley along the way.

Time for a refuelling and bike swap stop for the team…

   

 

40 miles in and the team are finding it tough. Thankfully, it’s time for lunch!

And they’re back on the road…

Next stop, Banbury in Oxfordshire. Looking good, Abel!

They’ve made it!

A great but challenging day of cycling saw Team TLA clock in a whopping 151.7km / 94 miles. No wonder they’re ready for ‘refreshments’. Great effort from everyone on the team. We’re looking forward to seeing how you get on tomorrow!

Day two

Today’s journey will see the team ride from Banbury to Telford. This is probably as good a time as any to update you on our JustGiving total. We’ve raised a brilliant £3,069 for Macmillan Cancer Support! 

Thank you to everyone who’s donated. It means a lot to us and contributes to an important cause.

On the move

Neil and Michael have been capturing the early the action from the road.

Snack-time

 

After a tough 40km in the rain, the team stopped briefly for a well-earned rest and snack before taking on another steep climb. Conditions aren’t great and there are reports of saddle soreness(!) but our team have got what it takes.

Taking its toll

Michael lets us in on the impact of life on the road…

“One and a half days in and some of us are dealing with the ride better than others.”

….

The kindness of strangers

  

Team TLA have reached Catshill in Bromsgrove, where Mark and Sharon from Duncombe’s Butchers have kindly made a £20 donation to our cause. Thank you so much, both. Rumours that Michael (pictured with Mark) was in there looking for a pie have yet to be confirmed.

Are we there yet?

 

After a great day’s cycling, the team are enjoying one final break before a 20km stretch to reach Telford. Think about the refreshments, guys!

Day three

Here are the highlights from a third day on the road for Team TLA.

 

 

They made it!

After…

  • 240.6 miles;
  • 17 hours, 20 mins and 24 seconds of moving time;
  • 9005ft of climbing;
  • 2 flat tyres;
  • 192 litres of water;
  • 1,365 bananas; and
  • 7,256 flapjacks

…Team TLA rode into Liverpool along the waterfront and completed their journey at the iconic Liver Building.

 

A big well done and congratulations to our riders – Alex, Neil, Anton, Alban, Tom, Michael, Ed and Abel – and a special thank you to their support duo, Emma and Jo.

Our team found it tough but a lot of fun and hugely rewarding. In the words of Abel, “It was an unforgettable experience.”

Next up, Manchester…

The cycle was the first of three endurance challenges for Team TLA. Next up is the Manchester Half Marathon, which takes place on the 15 October.

Thanks to our riders, we’re well on our way to achieving our target of £5,000 for Macmillan Cancer Support. If you’d like to donate, please head on over to our JustGiving page.

Whatever you can give will be gratefully received by us all. Thank you.

Life in tech – Kristian Brown, email marketing manager

Considering a career digital marketing? Our email marketing manager Kristian Brown discusses his role in our Life in Tech series.

What was your route into the industry?

Economics and Business Studies Degree at university followed by voluntary work and then full-time work in a range of marketing positions.

Kristian Brown - The Lead Agency

What do you day-to-day at TLA?

My role involves a mix of reporting, analysis, budget management, working with external suppliers and some more creative tasks like email template building and Photoshop work. It’s also a must that I keep up to date with current and future trends in the email marketing industry, and see how they can be adopted within The Lead Agency campaigns. Compliance and email suppression is also important, along with responding to customer queries.

My job is much more than sending emails. Emails require a lot of data management, building multiple creatives to test to different segments, copywriting, analysis and reporting. I’m constantly striving the make the emails perform as best as possible – testing copy, calls to action, layouts, colours and much more. Then there are the service emails to work on and I also get involved with the landing and thanks pages.

What is your proudest professional achievement?

I’m proud of every email I design! But for me, working in email, it’s the little wins when you test campaigns. Finding what works for your audience and extracting the best possible performance you can from the email, one test at a time.

What change would you like to see in your profession?

Playable videos within email, common email coding concepts, common platform and device support.

What was the last thing that inspired you?

Rapha emails always inspire. Definitely the best designed emails out there.

What are you passionate about?

Simplicity. Don’t over complicate emails. Keep them clear, simple, and they will do the hard work for you.

What’s your favourite thing about working at TLA?

My team – go digital marketing! We work really well together, share the same values and goals.

For more on joining the digital marketing team, take a look at our current vacancies.

TLA signs up to three-part challenge for Macmillan Cancer Support

We love a physical challenge at The Lead Agency, especially when there’s a worthy cause we can help in the process.

That’s why we’ve committed to a three-part endurance challenge between September and November to raise money for Macmillan Cancer Support.

Macmillan are on a mission to reach and inprove the lives of everyone living with cancer and to inspire millions of others to do the same. To play our part in helping their cause, members of the TLA team will be cycling from London to Liverpool (our two UK offices) before running in both the Manchester Half Marathon and the full New York Marathon. We hope to raise at least £5,000 for the charity.

Why this challenge?

As a technology business, a lot of our day is spent in the office. But we do lots to keep ourselves fit and healthy including weekly personal training sessions, squash games, five-a-side football, gym memberships and a cycle-to-work scheme. It was important that we found a change – or in this case three – that would push us physically but encourage different members of the team to get involved. That’s exactly what the TLA Triple Challenge provides!

Key dates
  • 7th, 8th and 9th September – London to Liverpool cycle
  • 15th October – Manchester Half Marathon
  • 5th November – TCS New York Marathon

We know there are a lot of worthy causes out there, so any donation you can make would greatly appreciated by all at TLA. Thank you.

Donate to the TLA Triple Challenge via our JustGiving page today!

Life in tech – Stephen Pammenter, Developer

Whether you’re at the start of your career in tech or a seasoned professional, knowing you’re on the right path and making progress is something we all think about.

We asked our developer Stephen Pammenter about his life in tech – how he got in, what keeps him busy, what inspires him and what makes him proud. Here’s what he had to say:

Stephen Pammenter - Developer - The Lead Agency

How did you break into the tech industry?

I first did computing at A-level, then went through a four-year sandwich degree in Computer Science – where I did one year placement with a petrochemical company. I was able to find a job before I left university, and went to work for a family run automotive business where I leant the majority of the modern skill I use The Lead Agency. This was a good step for my career, but the company was small and not focussed on software; so was unable to keep up with my growth. Which is where I discovered TLA!

What do you day-to-day at TLA?

Being on the sites squad of our development teams means my days vary quite a lot. We frequently flick between front and server side, which means keeping up with a much wider array of tech. Here it isn’t a matter of head down and work, but importantly, helping other to learn and succeed too. Some of my day will therefore be spent conducting code reviews – ensuring we deliver work to a high standard – and mentoring our juniors (and learning a thing or too doing it!), so that they have better opportunities to progress.

As a developer, my role extends to managing work across the team, so some of my day is spent triaging incoming work and ensuring we work to best interests of everyone. When on projects, we work with agile methodologies, aiming to deliver new features within a one or two-week timebox. My mornings will typically have a stand-up meeting with the rest of my squad, keeping the whole team up to date.

How do you hone and improve your skills and knowledge?

Improving is easy at The Lead Agency. We have free access to Pluralsight, which is a very strong tool to get you started on almost any topic. The company is more than happy to purchase books which will help further your knowledge – I have ‘JavaScript – The Good Parts’ sat on my desk right now. Just this year, I was honoured to be invited to go to the Google I/O conference in Dublin, where we were impressed to see our sites are at the forefront of web technology. If, like me, you learn from doing things – there are plenty of new projects lined up to get your hands on. On any new endeavour, we spend a lot of time designing new architecture – which naturally means lots of research.

VR Google I/O
Stephen experiences Google I/O in Dublin.
What is your proudest professional achievement?

My proudest achievement has been the recently released CarKeys.co.uk site. This is for two reasons: one, I was able to architect the front-end from scratch. This brought about change across the wider team, and we’re now using the best practices I founded. We’re already seeing our frontend process is making work much more maintainable.

The second reason I say Car Keys, is this was the first major project I have been able to lead. It was a bumpy road in places, but I’ve learnt lot and we delivered a great product.

What change would you like to see in your profession?

The Software industry is far too consistent in the typical personalities of its professionals. We are fortunate that the people working in our team are great to work with but all too often we find candidates who either lack soft skills, or are arrogant to an unbearable point. I would place the blame with our primary & secondary education. I recall from my education, computing was never portrayed in an exciting or desirable light or educators had fundamental misunderstandings about what the industry was. The result is often sheltered individuals who have practiced their craft away from others, and haven’t developed any soft skills.

For me, the solution to this is making education more akin to real life. For example, a module could be cross curriculum, where students are grouped together across courses and aim to deliver a given task. You will never work with people just in your field, so why should that be the case in school/university?

What was the last thing that inspired you?

The last thing that inspired me was the BBC website. As boring as it might sound, the BBC are the forerunners in delivering highly optimised web technology to millions of people. The power or development tools today means I can inspect the BBC website and piece together some of their great ideas which we can then imitate to deliver either faster or better experience to our users.

What are you passionate about?

My job. Seriously. Ask anyone I’ve taught programming to, and they will tell you just how passionate I am… or how every lesson is a full of tangents to something else. I envy anyone who gets to learn programming from scratch; the wealth of knowledge that is freely available to the tools that provide the playgrounds to tweak and learn new things is eye watering.

Learning web development never ends, the tech field is constantly changing and adapting to new challenges – and so should we. Knowing that I have provided a service in which over half a million people might use every month is astonishing. They can never tell you if something isn’t right, we can only guess – and that’s all part of the fun! Every job here is a challenge; how quick can we make this? Is there any way we can make this action simpler? Can we make this smaller for mobiles? How will I approach this problem? It never ends, and that is what I love about my job!

We’re recruiting across all departments within the agency. Check out the latest TLA vacancies.

Culture in tech: Liverpool Girl Geeks gather to discuss diversity

What makes for a healthy and diverse company culture?

That was the topic of conversation at last night’s (12 June) Liverpool Girl Geeks Women in Tech meet-up, which took place at The Lead Agency.

The good, the bad and the ugly of Silicon Valley’s Bro Culture was discussed as part of a panel discussion. Recent reports of sexism and a widening gender gap in California’s tech heartland have been big news in recent months, so it was the perfect time to discuss how organisations can build more inclusive cultures.

Our recently appointed brand manager Keith Price was on the panel alongside Deborah Chapman, head of reward, pensions and diversity at Shop Direct; Jane Fitzmaurice, resource partner at Auto Trader; and Mando account manager Leyla Kee-McParlin; while Liverpool Girl Geek director Jo Morfee was on hand to host.

Value-led organisations

The panellists spoke of the importance of creating organisations with purpose and authentic values that are entrenched in everything they do – including how staff are recruited, inducted and rewarded.

They also referenced initiatives that are having a positive impact within their organisations such as wellbeing centres, diversity and inclusion sessions, balanced working environments and perks, and leadership built on trust rather than fear.

Bridging the skills gap

Another area of discussion was the skills gap that exists within the industry. As our sector expands, the demand for talent will continue to outstrip the supply – both here and around the world – so attracting young men and women to embark on tech careers is essential for making progress.

The panellists referenced the importance of tech companies taking individual responsibility for creating strong, inclusive cultures as well as the need to come together to promote the opportunities that exist within the sector.

Commitment to culture

Organisations like Liverpool Girl Geeks are making huge strides to tackling this important issue and each of the companies on the panel are demonstrating their commitment to making culture a priority.

At The Lead Agency, we are proud to have women in all departments across the business – including development, design and UX, digital marketing and sales – many of whom have arrived via apprenticeship schemes with local universities.

We’d like there to be more – as well as people from different backgrounds. Building a diverse team with different perspectives is vital for the creativity and innovation our industry lives on.

As well as Keith’s arrival earlier this year, we’re recruiting for a HR manager and will soon announce a new in-house recruitment manager. These three roles will play a huge role in supporting the board and management team in developing a culture that attracts, nurtures and supports the very best talent.

Visit the Liverpool Girl Geeks website for more information about their mission and other events in their calendar.

TLA to host Liverpool Girl Geeks June meet-up

The Lead Agency will host the next Liverpool Girl Geeks Women <3 tech meet-up.

On Monday 12 June, we’ll welcome people involved in technology to our headquarters in Liverpool to examine company culture and discuss the impact of ‘bro culture’ on diversity.

Diversity is a vital component of any successful culture, not least of all in industries that pride themselves on innovation and connecting with people. This session will provide a great opportunity to hear from a variety of technology employers that value culture.

Liverpool Girl Geeks has become one of the city’s most talked about organisations. Through its series of workshops and meet-ups, the team has been working with young people and employers to decrease the gender imbalance within the tech industry.

We’re proud to be lending our support to their mission and helping bring the topic of culture up for discussion. We’ll join a panel that will seek to identify what organisations can do better to make their working environments more inclusive and enjoyable for all.

Young people in tech

We attended Liverpool Girl Geek’s most recent meet-up last night at the Baltic Triangle. Hosted by Agent Academy, the session featured a panel of young people who are embarking on careers in technology and related industries.

Topics discussed by the panel included a lack of awareness about the types of roles that exist; the need for the improvement in the education system to close the skills gap; and a desire for careers that offer variety and fresh challenges.

The June meet-up will provide an opportunity to discuss these factors and more in the context of company culture.

Event details

Secure your place via Liverpool Girl Geeks’ Eventbrite page.

Liverpool Girl Geeks’ Women <3 tech June meet-up: examining culture

When: Monday 12 June, 6pm-8pm

Where: The Lead Agency, 13th Floor, The Unity Building, 20 Chapel Street, Liverpool L3 9AG

PT, press-ups and progress

We believe in helping each other make progress. Not only in a professional capacity but in other aspects of life – including health and fitness.

TLA personal trainingThat’s why last year we teamed up with LIVFIT to offer free personal training sessions for the TLA team. Several months on and we’re pleased with the progress. The hour-long session provides a fun and encouraging environment for us to work on our fitness.

Every Tuesday, we venture down to Liverpool’s waterfront to perform a combination of squats, lunges, press-ups, burpees and other exercises we’re reliably informed are good for us!

We won’t lie, it’s not easy. And we’ve been known to complain once we’ve got our breath back. But we always leave with an I’m-glad-I-did-that sort of feeling*.

Life at TLA

PT is just one of a number of health benefits we offer, along with free games of squash and subsidised gym membership. We’re also plotting a running club and weekly game of five-a-side football.

There’s no obligation to take part, of course, but they’re a great option for anyone wanting to improve their fitness and have fun.

If you’d like to know more about our culture or check out our latest vacancies, visit our Careers page.

*This feeling temporarily disappears when we wake-up sore the following day, but thankfully returns later in the week.