Tag Archives: digital marketing

Digital marketing awards nomination for BMW campaign

Our campaign on behalf of BMW has been nominated at the Northern Digital Awards.

We’ve been nominated for Best Digital Marketing Campaign – B2C after achieving record results and ROI. The campaign connected BMW’s sales team with in-market consumers throughout the UK.

Ryan Davies of MEC Global, BMW’s media agency partner, said: “The Lead Agency’s approach has consistently delivered strong conversion rates and ROI. The latest activity’s return exceeded campaign expectations and enabled us to convert hundreds of new BMW customers. The company’s continued support has made the process of meeting targets more achievable.”

The Northern Digital Awards is a joint initiative created by Don’t Panic Events and Prolific North. It aims to celebrate the best in digital marketing across the north.

This year’s awards have attracted entries from a broad range of companies, including Missguided, Shop Direct, Kellogg’s and Cisco.

To discuss your own customer acquisition needs, drop us a message today.

Former Time Out marketer joins The Lead Agency

As part of our continued growth and investment in the team, we are pleased to welcome Paul Court to the company as our first head of online trading.

Paul joins us from global media company Time Out Group, where he spent two-and-a-half years. In his role as senior digital marketing manager, his responsibilities covered activity for all paid media channels as well as contributing to the overall acquisition strategy.

In his new role at The Lead Agency, Paul will develop our paid acquisition strategy with specific focus on content and email. His remit will be to lead a team in creating digital marketing campaigns within the automotive, higher education and property.

Paul Court

Connecting with more customers

Automotive managing director for The Lead Agency, Tom White described Paul as “an excellent addition to our digital team.”

“His experience in leading and supporting successful traffic and customer acquisition strategies at Time Out will be invaluable as we seek to advance our paid activity and connect with more consumers than ever before,” he added.

At Time Out, Paul played a pivotal role in the strategy to move Time Out into the e-commerce space as well as managing its affiliate partnerships in the travel market. Prior to that role, he spent almost four years in PPC roles at travel booking website lastminute.com.

Paul said: “The Lead Agency has all the tools and the right people in place to be the dominant force in lead generation – not only in the UK or its existing markets but on a global scale. I was particularly impressed by the team’s ability to execute quickly and this is something I’m looking forward to building on to deliver maximum efficiency for our clients.”

Are you ready for a new opportunity? Take a look at our full list of vacancies.

Life in tech – Kristian Brown, email marketing manager

Considering a career digital marketing? Our email marketing manager Kristian Brown discusses his role in our Life in Tech series.

What was your route into the industry?

Economics and Business Studies Degree at university followed by voluntary work and then full-time work in a range of marketing positions.

Kristian Brown - The Lead Agency

What do you day-to-day at TLA?

My role involves a mix of reporting, analysis, budget management, working with external suppliers and some more creative tasks like email template building and Photoshop work. It’s also a must that I keep up to date with current and future trends in the email marketing industry, and see how they can be adopted within The Lead Agency campaigns. Compliance and email suppression is also important, along with responding to customer queries.

My job is much more than sending emails. Emails require a lot of data management, building multiple creatives to test to different segments, copywriting, analysis and reporting. I’m constantly striving the make the emails perform as best as possible – testing copy, calls to action, layouts, colours and much more. Then there are the service emails to work on and I also get involved with the landing and thanks pages.

What is your proudest professional achievement?

I’m proud of every email I design! But for me, working in email, it’s the little wins when you test campaigns. Finding what works for your audience and extracting the best possible performance you can from the email, one test at a time.

What change would you like to see in your profession?

Playable videos within email, common email coding concepts, common platform and device support.

What was the last thing that inspired you?

Rapha emails always inspire. Definitely the best designed emails out there.

What are you passionate about?

Simplicity. Don’t over complicate emails. Keep them clear, simple, and they will do the hard work for you.

What’s your favourite thing about working at TLA?

My team – go digital marketing! We work really well together, share the same values and goals.

For more on joining the digital marketing team, take a look at our current vacancies.