As part of our continued growth and investment in the team, we are pleased to welcome Paul Court to the company as our first head of online trading.
Paul joins us from global media company Time Out Group, where he spent two-and-a-half years. In his role as senior digital marketing manager, his responsibilities covered activity for all paid media channels as well as contributing to the overall acquisition strategy.
In his new role at The Lead Agency, Paul will develop our paid acquisition strategy with specific focus on content and email. His remit will be to lead a team in creating digital marketing campaigns within the automotive, higher education and property.
Connecting with more customers
Automotive managing director for The Lead Agency, Tom White described Paul as “an excellent addition to our digital team.”
“His experience in leading and supporting successful traffic and customer acquisition strategies at Time Out will be invaluable as we seek to advance our paid activity and connect with more consumers than ever before,” he added.
At Time Out, Paul played a pivotal role in the strategy to move Time Out into the e-commerce space as well as managing its affiliate partnerships in the travel market. Prior to that role, he spent almost four years in PPC roles at travel booking website lastminute.com.
Paul said: “The Lead Agency has all the tools and the right people in place to be the dominant force in lead generation – not only in the UK or its existing markets but on a global scale. I was particularly impressed by the team’s ability to execute quickly and this is something I’m looking forward to building on to deliver maximum efficiency for our clients.”