Last month, two developers from The Lead Agency were invited to Google’s London offices to take part in an instructor-led training course on progressive web apps (PWA).

PWAs, for those unfamiliar with the term, refers to open and cross-browser technology that provides enhanced user experiences on mobile. It does this by providing native-app qualities in web applications that are, to quote Google, “reliable, fast and engaging”.

As an important part of what we do is building technology to engage with consumers and support them through their buying journey, this was a great opportunity to learn more about this emerging technology.

Enhancing the user experience

Our engineering duo of Stephen Pammenter and Martin Donegan gained a lot from the two-day programme and were able to identify potential ways the tech could be used to enhance the user experiences we create for our clients’ future customers.

We’ll bring you more on this in 2018. But for now, we’ll leave you with the photos from their visit.

          

If you’d like to discuss PWAs or any of the other tech we build at The Lead Agency, contact the team.