We believe doing right by our clients and consumers, which is why we took the decision to pursue and have since achieved our FCA authorisation.

Traditionally as a business, we have focused our conversations with customers on the product. For example, in automotive, we talk about their vehicle of interest. But increasingly often, a customer’s starting point is what they can afford, and how they are going to purchase.

Although our role is often that of lead generator on these campaigns, being FCA (Financial Conduct Authority) authorised gives us more flexibility on what we can speak to customers about, and allows us to gather more relevant information. Gathering more information in turn allows us to better qualify the customer, and ultimately means we create higher quality opportunities for our clients find their next customers.

In addition, we can broaden the types of campaigns we can take on. The QA framework we have in place means that we are set up well to ensure compliance with the regulatory framework of the FCA.

Highly professional

To assist us with the process of seeking FCA authorisation, we engaged Peak Consultants, a specialist in helping companies seek FCA authorisation.

“It was a pleasure working with The Lead Agency during the application process,” commented Peak director Mark Tumblety. “Their approach was highly professional and the senior management team demonstrated an eagerness to get things right and clearly wanted to enhance their customer proposition.”

Many companies see the process and ongoing regulation of FCA status as a ‘tick-box’ exercise, but we are working to embed principles such as Treating Customers Fairly into the very fabric of our business.