Tag Archives: ux

Five minutes with… TLA Lead UX/UI Designer Jonny Kimber

As part of this series of Q&As we have Jonny Kimber, who joined our TLA team in August last year as our Lead UX/UI Designer. Here he gives an insight into his time at The Lead Agency so far…

What is the main function of the UX & Design department at TLA?

There’s a real mix regarding the projects we get to work on as good UX can be applied to anything! My role is looking at the TLA ecosystem and ensuring our digital touch points are working as hard as possible for our users from landing page campaigns to engaging widgets.

What have been your biggest projects from the first half of 2019?

The biggest project of the first half of 2019 has definitely been the revamp of Ask A Price landing pages. We already had a great user flow, but we challenged the entire team with a bunch more requirements to the existing user flow. The results led to a large uplift in conversion, better standards across the board and a near-perfect coded experience to the original designs. It’s definitely set the bar for how we deliver large-scale briefs. Another really great project to note was our first global campaign overseas for Audi Canada, definitely an incredible achievement for us!

What area of your work are you most passionate about and why?

Throughout my career I’ve been lucky to be trained in all areas of design. I started in the branding industry gaining confidence and enhancing how I delivered creative briefs, then moved towards digital work as a UI designer. I then took the jump to UX design to ensure the digital projects I was delivering had the user at the centre of the process. This has taught me that true innovation comes from three things, desirability, feasibility and viability. As long as the user is at the heart of my decisions, I’m on the right track.

What are your predictions for your profession and/or industry?

UX in general has had a really good reception and has really been recognised as a catalyst for business success. I constantly talk about the ROI of UX design and how it benefits businesses across the board from more engaging products for the user but also less resource burden on development teams amongst a multitude of other things. I think we will see the continuation of this success and an increased split of UX facing roles such as UX writers and UX researchers. These roles are fairly standard within the world of design but not realistically adopted by small/medium-sized businesses.

How will they impact the way we do things at TLA?

A lot more work around the entire journey of a customer, enhanced touch points across the board (digital and non-digital) and a greater emphasis on adding colour and context to the data we ascertain.

Where do you get your inspiration? Are there any books, blogs or websites you would recommend?

I’m a member of the IDF (The Interaction Design Foundation) which is a great place to up-skill UX skills, meet up with the fellow UX community and share my opinions on current projects in the digital industry across the world. It truly is an incredible site that can benefit any designer or company in general. I also read design blogs (Invision Blog, design related content on Medium) and I have a Dribbble profile to showcase some of my more visual work. I also mentor a designer in New York called Dongwei, he’s a really great guy so it’s awesome hearing about the projects he has on and talking UX processes with him.

What do you enjoy most about working at TLA?

The projects for sure – they keep me busy, challenge me and allow me to learn with every single project produced. There’s a huge focus on testing and gaining learnings from those tests so a project is never really complete. Second to this, the team I work with are a pretty inspiring bunch! Whether it’s the marketing department or the development teams, I’m constantly learning new ways to execute projects, deliver better briefs and afterwards share a drink with a good group of people. I can honestly say we all reach the finish line at the same time, it’s one of the best teams I’ve ever worked for.

How would you summarise TLA’s culture in three words?

Fast-paced, Talented, Opportunity.

Finally, what advice would you give to someone just starting out in the UX or design industry?

Never stop learning, always be accountable for a project you’re a part of, always strive for innovation and don’t worry about having different ideas to bring to the table.

If you’ve got a question for the TLA team or want to know more about what makes us tick, why not get in touch?

Life in tech – Charlotte Smith, junior designer

Following our first Life in Tech Q&A last week, we’ve asked TLA junior designer Charlotte Smith to tell us about her fledgling career in technology.

What was your route into the industry?

I finished my college A-levels and started applying for apprenticeships. The careers advice people who worked in the college helped me find connections. I was introduced to the Liverpool Chamber Training who were able to arrange an interview with The Lead Agency. I joined as a digital apprentice and, after receiving my qualification, was offered a permanent position to join the design and UX team.

Charlotte at TLA

What do you do day-to-day at TLA?

My job varies on a day-to-day basis. One day I’m designing a set of icons for The Study Network (our higher education platform) and the next I’m mocking up landing page wireframes which show the basic layout of how a page will work. I also work closely with the content and marketing team, creating a range of graphics to support their campaigns.

What do you enjoy most about your job?

I love the fact I get to be creative every day. I enjoy the creative freedom I get when I’m assigned any sort of task whether it’s a landing page, ad design or a graphic for the social channels.

I recently attended a great conference called UX Cubed, which took place at Shop Direct’s offices. There was a lot of interesting talks given on the day about user experience within different industries. Events like this are great for building my knowledge and providing ideas I can apply day-to-day.

What is your proudest professional achievement to date?

Prior to joining The Lead Agency, I designed a responsive website from scratch – MyPrizeDraws. This included research, wireframing, image sourcing and icon, logo and brand design. I was really proud of how it turned out although looking back I can definitely spot areas where I could improve the design!

What are you passionate about?

I’m passionate about exploring design trends and how these things evolve throughout the industry. I’m especially interested to see how virtual reality transforms the way we look at web design and design as a whole.

Fancy joining Charlotte at The Lead Agency? Check out the latest TLA vacancies.

Design It; Build It Conference – Edinburgh

We’re feeling energised and inspired after two days at the international web design and development conference, Design It; Build It.

The event, held at the Edinburgh International Conference Centre, featured fantastic talks by experts from innovative brands and organisations including Minecraft, Uber, IBM, AirBnB, RBS, MacMillan Cancer Support and the BBC.

The conference focused on the importance of taking creative risks to produce the best work. Among our highlights were designer and technologist Joshua Davis discussing the role that risk can play in bringing code together with creativity to create art and The Secret Life of Comedy speaking about the need to take risks when creating for the web to make sure things look different.

Other stand outs were designer and photographer Mike Kus discussing what it’s like to be the black sheep and standing out from the crowd; Chris Hammond from IBM sharing how they used human centred design to build something that bettered the world; and the BBC’s David Bailey explaining how their GEL (global experience language) is changing the way they innovate and design.

“Innovation of any kind requires risk, experimentation and occasionally failure.”

The key takeaway from the event was that innovation of any kind requires risk, experimentation and occasionally failure. It revealed that organisations that encourage risk – not just from designers but from all areas of the business – are those able to lead, innovate and succeed.