Paul Earnden joins TLA to head up property business

Paul Earnden, the former director and board member of digital agency Prodo, has joined us to take on the newly-created position of strategy director for our growing property business.

Having expanded into the property market two years ago, following a decade and half in automotive, we welcome Paul at an exciting time for the business, with new technology soon to be launched.

Paul is tasked with developing and driving forward the company’s proposition across a number of property markets, including estate agencies and mortgage providers, helping our clients to acquire new clients in meaningful volumes.

“Paul brings a deep understanding of digital, marketing and product development,” commented TLA CEO Anton Hanley. “His experience of working with external service providers off-shore and on- to deliver technical solutions make him a great fit for where TLA is heading as a business.

“Paul will be responsible for researching and setting the strategy for the property vertical, leveraging our proprietary advertising technology to provide clients the highest quality of in-market leads available.”

Paul joins us after five years with Chester-based Prodo, where he led on strategy and sat on the agency’s board of directors. His remit there was to set the strategic direction for all clients from a customer acquisition and digital transformation perspective. These included the New York Times, RBS, Emirates Old Trafford and several clients in property and financial services markets.

Speaking of his new challenge, Paul said: “In the current era of digital disruption, I’m incredibly excited to be joining TLA. I am highly impressed with the technology offering and how TLA’s platform can be leveraged by brands looking to acquire customers in the property space.

“I’m looking forward to joining a well-established, 17-year-old tech company and growing the property business into a major part of TLA.”