We’re feeling energised and inspired after two days at the international web design and development conference, Design It; Build It.
The event, held at the Edinburgh International Conference Centre, featured fantastic talks by experts from innovative brands and organisations including Minecraft, Uber, IBM, AirBnB, RBS, MacMillan Cancer Support and the BBC.
The conference focused on the importance of taking creative risks to produce the best work. Among our highlights were designer and technologist Joshua Davis discussing the role that risk can play in bringing code together with creativity to create art and The Secret Life of Comedy speaking about the need to take risks when creating for the web to make sure things look different.
Other stand outs were designer and photographer Mike Kus discussing what it’s like to be the black sheep and standing out from the crowd; Chris Hammond from IBM sharing how they used human centred design to build something that bettered the world; and the BBC’s David Bailey explaining how their GEL (global experience language) is changing the way they innovate and design.
“Innovation of any kind requires risk, experimentation and occasionally failure.”
The key takeaway from the event was that innovation of any kind requires risk, experimentation and occasionally failure. It revealed that organisations that encourage risk – not just from designers but from all areas of the business – are those able to lead, innovate and succeed.